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Susan Hand

Job board changes -- Getting the most from your postings

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To learn how candidates would apply, seek, and gain information about my positions, I do a simple search on the job boards and web search engines for careers by title, location and keywords weekly. This week huge discovery.

I was amazed that some of my jobs came to the top of the search lists, and others were on page three. I usually am good about including keywords, simplifing job titles, and indexing jobs and career sites relevant. So I did a little digging.

I discovered something new--forgive me if this is old data to you Guru's. Did you know that some of the major boards have changed search engine mapping--and priority goes to the company name. Ie) search monster by company and my jobs come up--but search by PR and my Job didn't come up. Evidently with new product enhancement, some of the mapping and search engines are re-directing, or re-prioritizing listings.

My word to all of you: make it a regular habit to search your current jobs.
Search without a name or keyword, and by exact location only ie) Natick, MA ( location), then try title only....etc... If you find a company preceding yours--work with your boards, or web engine to learn from those companies--and use it to your advantage.

In my discovery, I learned that a major job board is now listing positions by this priority: Company name, then date, then full job title, then location, then keywords. In an effort to attract more people to my particular website, I discovered to simplify the job title ie) PR instead of PR specialist, then to List the location in as a keyword. I now pop up first!

Tags: boards, changes, flow, impact, in, job, resume

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