Expanding on Susan Burns' Social Recruiting Presentation in New York

In a 20 minute podcast interview on TotalPicture Radio, Susan Burns, founder and Chief Talent Strategist of Talent Synchronicity, responds to the follow questions:

A lot of people in corporate America look at all the buzz surrounding social networking -- especially Twitter -- and roll their eyes with comments like: This is all hype - how is Twitter going to make me money? What's your take?

The terms Social media and social networking are used interchangeably. How do you differentiate the two? Especially in recruiting?

In your presentation at the Social Recruiting summit, you talked about building "talent communities" - can you share with us some direct benefits you've seen in developing these communities?

When talking about collaboration and innovation, one example you gave at the summit is a site called innocentive.com can you share some of its story with us?

At you session you had the audience divide into 2 groups: one from a job seekers perspective, and one from an organizations perspective. What did you discover from this exercise?
While we're on the topic, what did you learn at the Social Recruiting Summit?
If you were in a job search today, how would you approach the process in what is obviously a very challenging environment?