Why do we do it?
We get so excited and worked up over a potential client or candidate. It is very easy to fall into the trap that "this is the big one."
And then the phone doesn't ring. Calls aren't returned. It is a classic case of putting the cart before the horse... or is that the horse before the cart? Neither one really makes sense. I guess it is something to say, right?
Anyway, the excitement that a potential sale or placement brings to us sometimes supersedes our ability to think clearly and rationally, thus reducing our ability to recognize that this is merely a baby step in a process that typically takes many steps. Getting voice-to-voice with a contact and having that voice actually engage is very exciting and can incite an amazing rush of, not only adrenalin, but also confidence and ability to close. But a too-soon close
can kill a deal faster than bad breath.
We work in a world, in an environment, where timing is everything. And unfortunately, we are watched very closely, watched by our peers, our employers, our employees, potential customers and clients, current customers and clients and some, by competitors. Understanding that the right word said at the right time is critical, just as critical as the wrong word at the wrong time. Of course, one outcome is far better than the other. But awareness that both exist is vital.
I remember watching my first recruiting mentor talk a client through a call, whether it was selling a search or selling a candidate, his enthusiasm and passion created a mini-tornado in our office. He walked, no - he paced,
with his headset on, driving the conversation in the direction he wanted and you could actually see, in his demeanor, when the deal had swung his way. He stood straighter, stopped pacing a bit, hands grew emphatic in gesture yet his voice never
changed, not in rhythm, not in tone. After the call, he practically threw his headset down on his desk while spewing a few choice words. And this happened whether the deal went his way or not.
His enthusiasm was contagious and it was very easy to play off that momentum and increase outbound calls or the length of time on those outbound calls, based solely on his performance. Remaining calm and
collected: not always an easy task when sales or placement opportunities line your way. That enthusiasm needs to spur excitement and passion for a project, not disorient or cause confusion. It's a fine line.
© by rayannethorn