Posted by:  Vanessa Bostwick

Like most people in the recruiting industry, your eyes probably roll back into your head as soon as your hear the words “social recruiting platform.” Every ten minutes a new company is offering a tool that promises to revolutionize the way we find candidates on Facebook orTwitter.

But HireRabbit’s a little different. The company just exited private beta and has formally launched their software-as-a-service platform for creating customized job sites on Facebook Pages. What’s cool about these pages is that not only are they employer branded, but they also allow candidates to apply for jobs directly on Facebook without jumping over to another site. Applications from the site get dumped into the company ATS through integrations.

The software is designed for people who aren’t looking to build complex web pages and don’t know how to code. The company utilizes a simple tutorial to create a branded company site and a job site. There’s nothing to install, maintain, or update.

Employers can also embed rich media such as photos and videos, broadcast jobs to Twitter, and link information to your Facebook fan page without accessing multiple accounts. Visitors can like, share, and tweet jobs.

Once the page is built, job seekers can access a “Culture” tab to learn about the benefits of working at your company. The “Why Work Here” tab lets users explore photos, jobs, and information about the company’s history.

Originally created in October 2011, HireRabbit was founded by Prafull Sharma and Pipalayn Nayak, who both previously worked at BiggerRole, IBM and Sterling Commerce.

While HireRabbit may lack the glitz and finesse that many new recruiting startups have, there’s something about the simplicity of the tools that may be a big draw for employers. Traditionally, employers haven’t invested a lot of time and energy ramping up their Facebook jobs pages. The line between a Facebook fan page and a job page can be blurred, with some companies often posting two different sites (and confusing job seekers in the process).

Those that have invested in their Facebook pages have done an excellent job combining fandom and career opportunities.

For example, Microsoft recently posted a picture of their Windows team celebrating the release of Windows 8 with a gorgeous buffet of sweets. They’re showing job seekers what the culture is like and plugging Windows in the process.

The Home Depot career page has almost 30,000 ‘likes’ – about 29,500 more than the average career page.

Ernst & Young’s page features the company’s favorite promotional tool: videos. Dozens and dozens of videos showcase people talking about what it’s like to work for the professional service firm.

But for smaller companies who still like to put out the occasional Craigslist job and are working with smaller budgets, a turnkey solution like HireRabbit may be a better fit.