Social Recruiting is not a fad. Polaroid thought digital cameras were a whim, a fad. Nothing could possibly replace or be as cool as a photgraph that would develop right before your eyes, right? Everyone thought Barbie was a fad - she'll be 52 in December. Swatch thought their cool bands and faces with the coolest colors wrapped around their precision works would keep customers coming back forever, so why should they invest or change because of a little disruption -> the fad of digital watches.
It's very time consuming to be involved in the many aspects of social media / social recruiting. You can refuse. You can say, "It's not for me." You can fritter away your time online, like most people do, or you can wisely use it for the betterment of yourself and your business. The fact that there are so many sites available to you, as a business professional, to take advantage of, can be a little daunting, to be sure. Just start at the big three - you know the current fads.
I guess if your business is good enough without using it, then, by all means stay away. And I guess it is easy to look look at it with eyes of woe and wonder how you could ever incorporate it all into your daily recruiting life. Yes, it is a lot. Yes, it is time consuming. Yes, it may eat into your day and take you away from other things believed to be important. But, just like exercise, you only get out of it what you put into it. So, if you decide to only contribute an hour a week or even an hour a month, don't expect to get much of a return on your investment.
It's a pretty basic idea of how to increase your network: to reach those you may not normally connect with by just cold calling or attending organizational meetings or conferences. An idea is to spread, potentially virally, information about yourself and/or about your business. If this isn't something that would benefit you or your business, then, there you have it - your answer: It's not for you. However, if there is potential that your business could increase or that you might reach a candidate, client, or vendor that could help your firm/company or current requisition, what have you got to lose? Except maybe a few hours a week. Probably hours you spend sorting through spam email or devising new ludicrous ways to reach customers or clients.
Why not invest virtually no money and a little bit of time in something that is sort of new and, I'm sorry to be the one to tell you this, is going to be around for a while. Because, guess what? This fad not going away.
"You keep using that word, I do not think it means what you think it means." - Inigo Montoya
Like most things, some smart person will find a better way to focus in on recruitment, but at the moment only LinkedIn seems to offer any real value as it is a great way to find "passive" candidates. Active candidates who are all over the social media spectrum might find it useful to them to get noticed, but they are generally not the type of candidates that would interest me. I look for Geoscientists in the Oil & Gas sector, and most of them are terrified of anyone knowing they are ready to make a move.
For the record, it'll be a sad day if I am foced to use Twitter. I can't stand the whole idea of it. Facebook seems to be going down this same inane route of countless tedious posts of what someone has just had for breakfast or suchlike. I had a cathartic session of deleting over 200 of my "friends" recently. It felt good to get rid of all those attention seekers who seem to share the same braincell.
Alasdair, I have to disagree with you and agree with Rayanne. Like any medium, it's all about how effectively you master the environment. Social Media is different: there is no set of rules and no set of instructions like you get with a job board. It's a "free-for-all" and ... frankly... the folks who master it may or may not tell you what they did and how they did it.
Really, when it comes down to it... what do you think is going to replace a good social strategy?
Alasdair Murray said:
With respect Rayanne, you've kind of defeated your own argument with the line "You can fritter away your time online, like most people do"- that's my whole point. Many people do fritter away time talking to friends and family and posting the inane, but that's just how they roll in their leisure time. From a potential candidate point of view, good people don't seek jobs or want to 'like' or be 'a fan'. They don't want to reveal their career aspiration cards in the public domain, plus they're too busy doing their current job to spend ages seeking out opportunities or companies to follow. There will be the odd exception, but that's all it is, hence the occasional tweet you see that is entitled "How I got a job through Twitter". In short, I'm afraid I have to stick to my guns, social recruiting is just a fad. (not to be confused with social media in general, which I find extremely useful for business)
Thomas, it's all about results! Right? If you're driving candidate traffic, who cares how you got there?
Thomas Patrick Chuna said:
These threads amuse me.
Why is a recruiter networking online all day considered to be a waste of time, but leaving voicemail messages all day with people you don't know from adam is considered to be the only valid use of one's time?
I don't see a difference.
Judge the tree by the fruit it produces..whatever results in good candidates, trusty split partners and placement cash money is a good thing.
Everything else is just denominational bickering.
Ummm, my job isn't ONLY in Social Media - that is PART of what I do and you KNOW it.
And it does count.
Jerry Albright said:
Getting a job in Social Media by using Social Media does not count. That is all.