Social Recruiting is not a fad. Polaroid thought digital cameras were a whim, a fad. Nothing could possibly replace or be as cool as a photgraph that would develop right before your eyes, right? Everyone thought Barbie was a fad - she'll be 52 in December. Swatch thought their cool bands and faces with the coolest colors wrapped around their precision works would keep customers coming back forever, so why should they invest or change because of a little disruption -> the fad of digital watches.
It's very time consuming to be involved in the many aspects of social media / social recruiting. You can refuse. You can say, "It's not for me." You can fritter away your time online, like most people do, or you can wisely use it for the betterment of yourself and your business. The fact that there are so many sites available to you, as a business professional, to take advantage of, can be a little daunting, to be sure. Just start at the big three - you know the current fads.
I guess if your business is good enough without using it, then, by all means stay away. And I guess it is easy to look look at it with eyes of woe and wonder how you could ever incorporate it all into your daily recruiting life. Yes, it is a lot. Yes, it is time consuming. Yes, it may eat into your day and take you away from other things believed to be important. But, just like exercise, you only get out of it what you put into it. So, if you decide to only contribute an hour a week or even an hour a month, don't expect to get much of a return on your investment.
It's a pretty basic idea of how to increase your network: to reach those you may not normally connect with by just cold calling or attending organizational meetings or conferences. An idea is to spread, potentially virally, information about yourself and/or about your business. If this isn't something that would benefit you or your business, then, there you have it - your answer: It's not for you. However, if there is potential that your business could increase or that you might reach a candidate, client, or vendor that could help your firm/company or current requisition, what have you got to lose? Except maybe a few hours a week. Probably hours you spend sorting through spam email or devising new ludicrous ways to reach customers or clients.
Why not invest virtually no money and a little bit of time in something that is sort of new and, I'm sorry to be the one to tell you this, is going to be around for a while. Because, guess what? This fad not going away.
"You keep using that word, I do not think it means what you think it means." - Inigo Montoya
I completely agree. Social Media represents a fundamental shift in the way we communicate and interact with each other. Last year, 1 in 8 new couples met via Social Media. If people are going to their social networks to look for love, why would it be any different when they're looking for work? Yesterday, I gave a presentation to my company on Social Media, and I wanted to use a practical example of how ignoring this trend could have serious negative effects. I used Blockbuster video as an example. When it became clear that the internet was starting to transform the way we receive products and services, Blockbuster sat on their hands and chose to stick to business as usual. Enter Netflix (which was actually started by two disillusioned Blockbuster customers). By the time Blockbuster realized this error, it was much too late. I guess my main point is this, no organization is immune. Ignoring Social Media isn't going to change it or make it go away. It's time to embrace Social Media as the useful tool that it is and stop trying to stop tides from turning.
Brandon Ellison, MBA, PHR
Your sarcasm is not lost on me. However, I would posit that there are many parallels between searching for a meaningful relationship and searching for a job. Sure, Social Media can be wasteful when abused... but so can any tool. Try to build a house with only a hammer, you won't get very far. Try building a house without a hammer at all, you have the same result.
The key is finding the appropriate niche for Social Media as a supplement to a recruiter's toolkit.
Brandon Ellison, MBA, PHR
If a recruiter is frittering away their time online by playing with social media, then it's a fad "to them." But that doesn't mean it's a fad (carte blanche). The tools we use within the realm of social media will just continue to change and we'll continue (hopefully) to adapt and use those that make most sense to us individually. But I'm willing to bet one of my paychecks (heck, maybe even one of Jason's) that the use of social media tools, for the purpose of recruiting, isn't going away. Which is what fads do. Can you say #petrock?
It's just plain silly to call it a fad when so many companies are using social medial tools in a huge way to drive targeted recruiting. Yogi Berra said, "When you come to a fork in the road, take it." That's how I feel about social media - it's working for some, and not for others, but possibly all for different reasons. But if you choose to NOT use it just because you think it's a fad, you are being short-sighted. Be smart. Do the hard work of recruiting, and when you come to the fork in the road, take it. If it turns out to be a #fail, drop it and keep using the tools that are most beneficial for you.
But you'll be hard pressed, in the future, to find a single tool in the recruiter's toolkit that has zero association with social media.
When it comes to Social Media, I think it's all in how you look at it and how you utiltize the resources. It is a great tool to communicate, collaborate, connect, share.... In my opinion, the problems arises when some companies make assertions such as
"SM will revolutionize the recruiting industry by eliminating recruiters, you will save a lot of money in recruiting cost, Our company will help you reach people faster, there is no need for recruiters, Do it in less time we will save you money in recruiting fees, Cut your recruiting staff in half" Blah, Blah, Blah...The interesting part is that they are talking to recruiters.
Personally, I am tired of it. I am tired of Recruiters being attack and presumed a waste of money to an organization. There is so much to what Recruiters do yet these so called "companies" will tell recruiters how to recruit and they have never recruited. These so called "companies" build these elaborate technology sites, pages and who manages it? The recruiter... Many recruiters get Social Media, We get talent communities, we get sourcing, we get interviewing... We are always looking for new ways to find people because that is what we do... We understand networking...
We get it! Perhaps the problem is the folks telling us how to do our job. Perhaps instead of them creating these fluffy technology to replace us...maybe just maybe they should try working with us...
LinkedIn is social media. Most recruiters are using it. It isn't a sole sourcing tool for me or for good recruiters. It is ONE of them. If you don't use social media and are a successful recruiter, more power to you.
This isn't an argument to end all arguments regarding social recruiting. It is simply a statement to say that, "It's not a fad." Simple as that.
I don't know how anyone smart can say that it is. EVERYONE is trying to figure out how to use it to their benefit - not just recruiters. it is evolutionary and revolutionary. It changes how and where we communicate. It changes the speed with which we communicate and it changes to WHOM we are talking.
The network's the thing.
-to misquote Shakespeare.
These threads amuse me.
Why is a recruiter networking online all day considered to be a waste of time, but leaving voicemail messages all day with people you don't know from adam is considered to be the only valid use of one's time?
I don't see a difference.
Judge the tree by the fruit it produces..whatever results in good candidates, trusty split partners and placement cash money is a good thing.
Everything else is just denominational bickering.