It's clever, I have to admit. It's generated a ton of activity online, specifically across the other big social networks. So how did they hijack the trending threads?
Sending out of 10,000,000 (literally) emails telling you that you are a top viewed profile...
I understand that it's marketing and it's clever but with all of the LinkedIn pricing issues in the news recently how do you feel that you are truly a number to them?
Permalink Reply by Valentino Martinez on February 12, 2013 at 2:05pm
Speaking from a Marketing perspective - I get what they were trying to do...but don't really understand the execution. So I share how popular I am on LinkedIn with my social networks - hoping they'll feel jealous and want to be as popular? Not really a great way to advertise yourself - pitting friends against each other...and then when everyone gets one, it rings hollow and hurts the brand. Great case study all around on how not to leverage your "power users" - which I'm guessing in this case means those with the most people linked to them...who would then of course have the most views of their linkedin profile.
Permalink Reply by Ryan Leary on February 12, 2013 at 8:42pm Nice perspective...
Valentino Martinez said:
Permalink Reply by Ryan Leary on February 12, 2013 at 8:44pm I am not sure that the email actually was targeting active users. Being that they hijacked Twitter and Facebook over the last 2 days trending on both networks they most likely achieved their goal. I am not a fan of it, but I guess it works.
Permalink Reply by Paul Alfred on February 12, 2013 at 8:58pm Thanks Sandra ... Now I feel sad ... I made the 1% among 2 million elite Globally .. Just about to plan a party and you've gone and burst, no smashed, no demolished my bubble ... lol ... I still love you Sandra ... Happy New Year ..!
Well now I am unhappy! I don't think I got that email.
Or maybe I did get it and unwittingly deleted it?
Either way, I feel left out of an exclusive club.
Permalink Reply by Jerry Albright on February 14, 2013 at 2:45pm I'm now thinking it only went to paying customers. Can anyone confirm this?
That would explain all kinds of things - and most likely prove the campaign to be fraudulent.
I do not pay - and did not get any type of award.
Permalink Reply by Paul Alfred on February 14, 2013 at 2:52pm
Permalink Reply by Ryan Leary on February 14, 2013 at 2:54pm I never got the kudos either.....
Permalink Reply by Jerry Albright on February 14, 2013 at 2:56pm Well there you have it. The only explaination for me not getting one is clear: I do not deserve one.
Permalink Reply by Paul Alfred on February 14, 2013 at 3:01pm Added by Cristina Lewis on May 23, 2013
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