It's clever, I have to admit. It's generated a ton of activity online, specifically across the other big social networks. So how did they hijack the trending threads?
Sending out of 10,000,000 (literally) emails telling you that you are a top viewed profile...
I understand that it's marketing and it's clever but with all of the LinkedIn pricing issues in the news recently how do you feel that you are truly a number to them?
Speaking from a Marketing perspective - I get what they were trying to do...but don't really understand the execution. So I share how popular I am on LinkedIn with my social networks - hoping they'll feel jealous and want to be as popular? Not really a great way to advertise yourself - pitting friends against each other...and then when everyone gets one, it rings hollow and hurts the brand. Great case study all around on how not to leverage your "power users" - which I'm guessing in this case means those with the most people linked to them...who would then of course have the most views of their linkedin profile.
Valentino Martinez said:
I am not sure that the email actually was targeting active users. Being that they hijacked Twitter and Facebook over the last 2 days trending on both networks they most likely achieved their goal. I am not a fan of it, but I guess it works.
Thanks Sandra ... Now I feel sad ... I made the 1% among 2 million elite Globally .. Just about to plan a party and you've gone and burst, no smashed, no demolished my bubble ... lol ... I still love you Sandra ... Happy New Year ..!
Well now I am unhappy! I don't think I got that email.
Or maybe I did get it and unwittingly deleted it?
Either way, I feel left out of an exclusive club.
I'm now thinking it only went to paying customers. Can anyone confirm this?
That would explain all kinds of things - and most likely prove the campaign to be fraudulent.
I do not pay - and did not get any type of award.
I never got the kudos either.....
Well there you have it. The only explaination for me not getting one is clear: I do not deserve one.