We have introduced a solution for businesses to create their own mobile social hub. Available through our product Everywhereigo (www.everywhereigo.com/social), the solution combines social media (like Flickr pictures, YouTube videos and Twitter posts), and the business’ branded content into a customized mobile application. The application is in turn made available on the web in multiple versions to accommodate consumers on all types of mobile phones, and in a downloadable application for the iPhone and Google Android-powered phones. By delivering product and service promotions in a mobile experience within the context of community-based social media, businesses develop stronger bonds with their core customers, shortening the buying cycle with new customers.