Hi Edward
I was taught that rule of thumb 16 years ago as a tool to manage candidates expectations though don't know its source. I still advise aspirational applicants that salaries are normally reflective of skills and experience and that purely by moving role they can't expect more than a 10-15% rise in remuneration. There are always exceptions to rules though! I measure salaries with £ rather than $ so its interesting we both have the same folk law.
Heather
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