Over the past 2 years,we've been helping recruitment firms to engage online. One of the questions we always ask is 'How much time are you willing to invest in this?' The stock answer is 'oh about 30 mins a week'. That represents about 1% of a typical recruiter's week. There is no right or wrong answer to this time question but what ROI would you expect to see if you were told to spend 1% more time on the phone?

I'm curious to find out if recruiters are limiting their time and monitoring the ROI of online conversations and leads or whether it's already become so integral to a day's work that it's no different to the telephone.