Watch for our own Tom Cook as he soon leads an upcoming MagicMethod Phone Sourcing Classroom Chat on the subject over on the MagicMethod network.

Would customers rather have 25 names with 50% accuracy or 10 – 12 names with 95 - 100% accuracy per hour for their research dollar?

Are they willing to sacrifice quality to get quantity?

Is there a happy median and if so what is the trade off?

These are very good questions and Tom has had some very interesting responses from customers when he asks this question. He'll be leading the discussion over on the network on Thursday, December 4, 2008 beginning at noon EST. Mark your calendars!