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Staffing a Trade Show
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I attended a very informative seminar yesterday on properly staffing and working a tradeshow. It is amazing how many companies spend a lot of money on booths, give aways, promotion, travel, etc... and yet give very little thought to training or even setting an agenda for working a show. Just doing simple things amount to huge returns.
How do you and/or your company prepare for a tradeshow?
How do you and/or your company prepare for a tradeshow?
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