yers 2009 Winter Conference on Friday at the Brewer Hegeman Conference Center at the University of Central Arkansas.
Alba is the CEO and creator of JibberJobber.com and author of "I'm on LinkedIn - Now What???"
According to a press release, "After a corporate downsizing impacted (Alba) in 2006, he experienced firsthand the difficulties of conducting a job search. Drawing on his extensive computer software and IT experience, (Alba) analyzed the job search process and developed JibberJobber.com, the gold standard in career management technology. (Alba) specializes in Internet and Intranet development and marketing and job and career expertise from the candidate side. He speaks to audiences world wide on blogging, social marketing, presentations, speaking, authoring."
Allison Nicholas of Acxiom is the president of AACE, a professional organization of career services and college/professional recruiters and human resources professionals. She said the overall purpose of the 35-year-old organization is to facilitate the placement of Arkansas college students and alumni.
Alba addressed how professionals can use social networking sites LinkedIn and Facebook to their advantage. On his Facebook page, he said, his goal is for people to buy his products, and so he does not put anything on his profile that could be "noise," such as his religion, marital status, year of birth and political beliefs.
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Alba focused more on LinkedIn during the session. He described it as "a place to find and be found." People on LinkedIn are, to recruiters, "passive candidates" he said.
"Recruiters love passive candidates," he said. "Look at it that way. Don't you think your students should be on there?"
He said the key to the LinkedIn profile is credibility and making everything "look like it's done on purpose, not haphazard." Getting the right words and phrases on the page can ensure it will show up when others on the network do a keyword search, he said.
"When the person finds it, you want them to connect with you. I wanted (my summary) to tell a story. It's not your resume. It's not in the resume box. (However) make sure it bleeds credibility."
Alba gave several other tips for maximizing a LinkedIn page.
To gain recommendations, consider finding a person you have worked with and can professionally endorse, he said. The former coworker might respond in kind. Another pair of features of the networking site is Questions and Answers, which Alba said allows him to "reach out and touch your network on a regular basis."
Business people should focus on getting their brand in front of their network, he said.
Regarding Facebook, Alba said it is important to keep everything clean and on-brand.
"People are doing dumb stuff on Facebook and getting fired," he said. "Don't think of it as a cool place where you talk about (your private life). Think of it as an extension of your brand."
However, he noted, it is "acceptable and expected to have your personality come through on Facebook."
On both LinkedIn and Facebook he recommended having a head shot for the profile photo, rather than "a photo of your dog or a photo of you doing yoga."
He said professionals might also consider writing a Facebook application.
"You might get some viral marketing out of it," he said.
He said he also posts events on Facebook, because if 10 people reply that they are attending, all their friends know about the event.
Alba said he also discussed blogging and Twitter during other sessions on Friday. He said it is important to remember to be authentic and transparent and to promote conversation. For example, he said, in a Twitter post he could point someone to one of his blog posts and ask for their opinion.
Mary Kay Wurm of Hot Springs National Park Community College, conference coordinator, said, "We're very pleased. (Alba) has done a great job of addressing both employers and the colleges. We're very pleased with the turnout."
Nicholas said, "I think the topics are very timely for students and professors alike. I think it's the future for the job search and also sourcing candidates as well as personal and social communication. The challenge is really trying to figure out what works for you."
(Staff writer Rachel Parker Dickerson can be reached by e-mail at firstname.lastname@example.org or by phone at 505-1277. Send us your news at www.thecabin.net/submit)…
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Scott Quotables: "Trying to develop my own Mantra which seems to change every hour of every day."
"Working as hard as I can for the shortest amount of time so I can enjoy my life with those I love. I heard a quote that said "Life isn't practice..you don't get another chance..so do what you want when you want before it's over".
• Scott Gordon, Partner at Vaco
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RecruitingBlogs Article Contributions: "How to Tweet Yourself Out of a Job!", "Renegades are the people with their own Philosophies", "How many pound puppies have you hired?"
Q&A with Scott Gordon
Six Degrees: Tell us of your home world, Scott.
Scott: I’ve been married to my soul mate for almost 10 years. We have a small family consisting of 2 dogs and 2 cats and probably several other creatures that I’m not aware off but I’m cool with them too.
I played college football for a small school in Arkansas (yes I had to wear shoes) and then played rugby for 7 years afterwards (yes, all of these teeth are my originals). Thanks to self induced brutality I can’t enjoy any sport where there’s not a risk of breaking a bone or getting a few stitches.
I was also a member of an opera for 2 major productions. I did it just to meet the girls, I won’t lie. And no, I won’t reveal the cities. You’ll never find a photo of me in any sort of make-up. I’m die hard metal. My iPod will melt your face.
Six Degrees: How many years have you been in the staffing industry?
Scott: 10 years or so. I lost count. Sometimes I think 13, other times I think it’s been about 7 weeks.
Six Degrees: How did you get started as a recruiter?
Scott: I was hired by one of my clients from a previous job. I sold advertising junk (pens with your company name, etc.) and my last client at that job asked me if I knew of anyone that might be interested in being a recruiter. I said, “me”.
Six Degrees: What single event had the most impact on your sourcing/recruiting career?
Scott: My first hire and my last hire. They both continue to motivate me to try harder.
Do you have a mentor to whom you attribute your overall outlook on recruitment, capabilities, and/or model your career after?
Scott: No one in particular. I’ve been molded by each and every person I’ve ever worked with. The team that I’m on today is the best in the country – if not the world. I’m a fortunate mofo to be able to work with partners that are as passionate about this industry.
Six Degrees: Tell us about your role at Vaco
Scott: I’m a Partner in a national firm that started in 2003. We’ve been ranked in the Fortune 500 Fastest Growing Companies in America for 3 years in a row, respectively. Best places to work as well as Future 50 Companies for the last 5 years and recently named to the Hall of Fame (of the Future 50).
Six Degrees: (A) What other companies' recruiting operations do you admire or have heard are best-practice examples?
Scott: I’d of course say those like Google, Twitter, etc. The ones that I think I’d be most impressed with are those that are using the latest and greatest ways to recruit and retain top talent. There are so many new and emerging companies it can be hard to keep up with sometimes.
Six Degrees: (B) In what aspects are they superior?
Scott: It’s not about attracting but retaining that makes a company special. Anyone can bullshit someone into to being hired. The true art is getting them to stay when the “going gets rough”. Look at the companies that have come through the most recent recession and maintained the best employees…those are the ones that people should be asking the questions of. (I know…I ended with a preposition…get over it).
Six Degrees: What recent general news story or industry trend do you feel will have an impact on your work in the future? Why?
Scott: Social Media is a driving force today. There are a few shining stars and a lot of big dull stones. Something is about to break to separate the true leaders from those that just regurgitate what everyone else has already said at least 10x.
Six Degrees: Tell us about your broader involvement within the staffing industry:
Scott: I attend conferences where I feel there’s actual gain vs. for the sake of attending to just “get out of the office”. There are so many today that one could stay on the road and a professional conference attendee. Re: speaking – I do speak as often as I can. I believe in what I do and it takes a lot of work to fix what several jack asses have messed up by doing it poorly.
Six Degrees: Can you detail how the recession has affected your particular industry niche?
Scott: The recession affected everyone. Back to what I said about retaining your best players, if everyone shares the same passion and understands that you have to move forward and don’t have any other options, then you’ll come out “ok”. Other firms made cuts and they were warranted. If you are top heavy, middle management do-nothings and have employees that “make you feel good”, they were cut and deservedly so. This is a job and it should be treated as such. Earn your keep or stay at home. Too many people threw their hands in the air and said “oh well…it’s a recession”…they are now at home watching Oprah and Dr. Hypocrisy…uh…I mean Dr. Phil.
Six Degrees: Aside from simply the generic term “Networking” what specific efforts have you made on your own behalf, or on behalf of colleagues to broaden your opportunities.
Scott: The more information I can provide to my colleagues, the better our organization becomes. I have a goal to share one new thing on a daily basis.
Six Degrees: Given your own Trial and Error experiences as a Networker, what advice do you have for your peers on what NOT to do?
Scott: Don’t get lost in your own network. Just because people know you based on your tweets and blogs, don’t forget that you still have a job to do.
Six Degrees: What is your next career goal? What do you need to do to get there?
Scott: I take each day one at a time. There’s a light at the end of the tunnel but I’m not sure what it leads to. That’s too tough for me at answer.…