Share 'Twitter Changes in 2014: 5 Strategic Cautions'
Summary: Recent and forthcoming Twitter changes may serve the company's short-term interests, but they may not lay the best foundation for long-term success.
This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance, and be welcoming to the broadest r…
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