“You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.” – David Ogilvy A lot has been said in the past few years about personal branding. A term introduced in the early 80´s by Al Ries and Jack Trout in their book: "Positioning: The Battle for your Mind". In chapter 23…