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Tags: Advertising, Art, Bernard, Bob, Feese, More…France, Gentile, Hodes, Lisa, Louvre, Martinez, Mona, Monsanto, Paris, Peterson, Philip, Steve, Valentino
Albums: Recruiters and Recruitment Arena2
What does this picture tell you about effective recruiting methodology?
Great story behind great ART and a recruitment advertising strategy.
While at Monsanto I partnered with Bernard Hodes Advertising (Award Winning Recruitment Advertising) and actually had the Mona Lisa photographed at the Louvre in Paris (Hodes had a Paris office so access was simplified).
I said I wanted to see the cracks to show the unique antiquity of one of the most famous paintings in the world and show how a Monsanto product Saflex Interlayer protect this painting (This is a picture of a picture so the clarity is not there as it is in the original).
The Ad Copy and come-on: COULD YOUR WORK EXHIBIT AT THE LOUVRE? targeted Ph.D Research Scientists and graduate students in the top research programs, on and off campus, in the counrtry.
It was a great success in attracting quality candidates.
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