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Profile Information

Name: Ayelet Noff

Location: Tel Aviv

Company: Blonde 2.0

Which best describes your profession?: Vendor/Consultant

How many years have you been in the business?: 5 - 9 years

Which industries do you work in now?: All Industries

What kind of networking are you open to?: Open networking, Referrals between friends, Very targeted/niche

How do you introduce yourself to people you meet in business?: I am the proud founder and CEO of a consultancy firm specializing in helping brands use social media tools such as social networks, the blogosphere, and social software in order to create brand awareness or recruit employees. I have years of experience in helping to lead social media marketing campaigns to success.
My firm includes a full staff of experienced social marketing professionals who pride themselves on being Internet freaks. We build a customized social marketing strategy/plan for each company that we work with and use smart filtering tools to target exactly the right audience for each product. We also have an extensive network of connections with popular services and top bloggers to help brands get the exposure they deserve.

Our services include:

• Social media marketing: How do you reach your target audience on the social networks and create a buzz in the most effective manner? How do you continue the conversation about your brand without being “spammy”? How do you build relationships with consumers? We will help you can create an effective buzz campaign for your brand.

• Website enhancement: What kind of features would make your Website more social and viral? What type of content would keep your target audience on your website for longer periods of time? We will help you create the best possible consumer experience.

• Blogger outreach and exposure in the blogosphere: What is the right way to approach bloggers in order to receive positive coverage? Which bloggers should you approach? How do you build long-lasting relationships with bloggers? We will help you receive maximum exposure for your brand in the blogosphere.

• Managing your brand’s image on the Web: How do you manage your brand’s image on the Web? How do you make sure that when someone Googles your brand’s name, the top results are the ones that you want them to see? We’ll show you!

• Branding and positioning: Not sure how to brand or position yourself? Wondering who your competitors are? We’ll help you understand how to put yourself in the best position in the market.

• Business development: Want to create an application for Facebook but not sure what type? Trying to get uptake for a new widget? We’ll help you understand the key factors that will cause your application/widget to become viral and successful. We can also create that customized application for you.

A little more about me….

I have over ten years of experience in the hi-tech industry. I was the Marketing Manager at ICQ for four years and also held various executive marketing positions in different startups. Currently I am also a member of AdHocnium, an ad-hoc agency made up of the top social media experts worldwide, which helps large-scale companies to communicate more effectively with their consumers. I hold an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.

What recruiting tools can you not live without?: social networks

Website: http://blonde2dot0.com/

Blog: http://blonde2dot0.com/blog

LinkedIn Profile: http://linkedin.com/in/ayelet

Facebook Profile: http://www.facebook.com/people/Ayelet-Noff/561367937

Ayelet Noff's Blog

Top 5 Reasons Why You Should Recruit Thru Social Networks

Posted on January 19, 2009 at 10:00am 2 Comments 0 Likes

Barack Obama used social media to get himself into the White House and thousands of companies are using social media to create brand awareness and an online buzz. However, social media can also be used for many other purposes as well. If you work in Human Resources, you may be thinking, “I dont want to get to the White House — I just want to recruit some employees”. Social networks are an amazing channel for finding potential employees and increasingly becoming an even expected way of finding… Continue