They broke open a new vertical, won massive accounts and were on track to hit 200% of quota. Management was singing your praises and you were already raising next year's targets. Now they’re gone and you’re wondering what happened - and how to keep if from happening again - while they’re working for your biggest competitor.

We know that story well because we’ve been on both sides of it. Whether you've recently lost an A-player, or want to hold on to the ones you already have, we’ve…

Do you have a product you think I’d enjoy? Are you looking to make your next cold call to Martyn Basset Associates a little easier? Are you simply curious about how the mind of a prospect works? Well, this is your lucky day.



A few weeks ago I was on a demo call with a sales rep who’s only question seemed to be “...and how will this feature benefit you?” It’s a good question but I take enough sales calls and watch enough…

We’re all familiar with job postings. At some point you probably spent hours sifting through them to find your next job, so you know the basics. That’s why it’s surprising that so many are dense, boring and bland. It’s like everyone that writes a job posting forgets how our brains work when we’re looking for a job.…

Running a startup is all about small teams, long hours and wearing different hats. Doing more with less is a point of pride for a lot of CEOs, but there comes a time when you can’t afford to wait for VC money before expanding the team. After all, Microsoft may have started in a garage but it didn’t stay there for long.

So, what are some signs it’s time to bring someone else on board?…