What's your preferred tool for managing Twitter and other social media accounts and activity: HootSuite, TweetDeck, Seesmic, other (and why)? I'm developing a(nother) poll. Thanks in advance!Continue
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Just about three years ago I extolled the virtues and potential value of LinkedIn Company Pages, referring to them as "an undervalued gem for organizations of all types." I began that piece by writing:
LinkedIn’s “company” management capability is an amazingly powerful and surprisingly underutilized feature of the platform. Other than the Careers…Continue
The days of having to build a website "brick by brick" (i.e., code it line by line) are long behind us. For small organizations and "single shingle" professionals in particular, who don't have in-house resources and can't afford the time or money for complex development projects, there is a wide range of website builder and hosting options available that can enable them to create or update their…Continue
Social media screening (aka social screening) has become an almost commonplace recruiting and hiring practice. Employers are “googling” job candidates and searching social networking sites as part of their pre-employment background checks, and admissions counselors and coaches are using similar practices to make acceptance decisions about prospective students and…Continue
Optimizing blog posts requires a fair bit of both art and science. Over the past four+ years, and particularly after working in the WordPress.org platform since the spring of 2013, I've learned a lot both about what TO do and what NOT to do. I've also learned a great deal from regularly curating content created by others.
I recently published the third edition of …Continue