What's your preferred tool for managing Twitter and other social media accounts and activity: HootSuite, TweetDeck, Seesmic, other (and why)? I'm developing a(nother) poll. Thanks in advance!Continue
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Even though we all use the World Wide Web every single day for both work and pleasure, most of us would be hard pressed to define exactly what it is, describe much about its history, and/or articulate details of its impact. This primer offers a quick introduction to all those things.
Summary:Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a…Continue
Summary: The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on - are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and leveraged new technologies and those who haven’t. It also offers suggestions…Continue
Summary: In spite of its ubiquity, Twitter remains misunderstood, especially by digital rookies and reluctant adopters. There are four key Twitter misconceptions that seem to be keeping later adopters in particular from opening an account, exploring the possibilities, and giving Twitter a fair shot to demonstrate its value. These misconceptions stem from emotional…Continue