David Kippen Male San Francisco, CA United States Evviva Brands: Like

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Toyota is Human After All: Cracks in Quality in the World's Best Brand

Coke’s the real thing. (So much so, they sell bottled water.) Everyone loves Google. (Or used to.) Everyone loves Apple. (Except all the folks who don’t.) Everyone’s crazy about Starbucks. (Except for tea drinkers, Peet’s fans, fans of small business, and so on.)Besides being insanely popular and having detractors, what do these brands have in common? Well, not much—except they all rank at or near the top of Interbrand’s list of the world’s most valuable brand by brand value.Compare these…See More

A blog post by David Kippen was featured Apr 8, 2010

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Toyota is Human After All: Cracks in Quality in the World's Best Brand

Blog post by David Kippen Apr 7, 2010

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David Kippen and Maren Hogan are now friends Apr 6, 2010

David Kippen and shyamsundarlal Miriyala are now friends Mar 6, 2010

David Kippen replied to David Kippen's discussion 'What's this group about?' in the group Employer Brand Forum

Thanks for the note! I'd like to get more folks in this group and start some discussion. Any suggestions?

Mar 6, 2010

tdumas replied to David Kippen's discussion 'What's this group about?' in the group Employer Brand Forum

Greeting David, i just joined the group. I too, am a culture, management and branding developer. I do not believe that this is a fad. I do believe it will be the new way of conducting business. Rather I am developing a brand or revitalizing a brand,…

Mar 5, 2010

Employer Brand Forum

A place to talk about what we talk about when we talk about people brands.

tdumas joined David Kippen's group Mar 5, 2010

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Employer Brand Forum

A place to talk about what we talk about when we talk about people brands.

Soapboxholland joined David Kippen's group Mar 4, 2010

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The Purr of the Iron Tiger

Today's NY Times reports on something I saw first-hand in Shanghai and Beijing: the Year of the Tiger got off to an early start and the Central Bank is trying to cool things down a bit.What's bad news for the central bank is good news for the jobs market, at least from the candidate's perspective. From my perspective, this is good news about the recovery to come in the U.S. market, particularly as our…See More

A blog post by David Kippen was featured Feb 22, 2010

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The Purr of the Iron Tiger

Blog post by David Kippen Feb 14, 2010

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2 blog posts by David Kippen were featured Feb 9, 2010

Blog posts by David Kippen Feb 9, 2010

Videos posted by David Kippen Feb 9, 2010

Videos posted by David Kippen Feb 7, 2010

David Kippen commented on David Kippen's blog post 'Beijing to Bangkok'

Thanks for the comment, Jonathan. The client I'm here for is large and hires locally, so no worries on the permit front. What I'm particularly interested in is understanding how fierce the contest for jobs in the real economy is and the…

Feb 7, 2010

Jonathan Duarte commented on David Kippen's blog post 'Beijing to Bangkok'

Here's how recruiting works in Phuket, Thailand. Manual labor is done by Burmese immigrants; work permits are hard to come by for foreigners, so if you want to work, the best thing to do is set up your own company. There are a few natural…

Feb 7, 2010

Profile Information

Name: David Kippen, PhD

Location: San Francisco

Company: Evviva Brands

Which best describes your profession?: Agency, Executive, Vendor/Consultant

How many years have you been in the business?: 10 - 14 years

Which industries do you work in now?: All Industries

Are you interested in split placements?: no

Which conferences do you plan to attend in the next year?: ERE, SHRM

What kind of networking are you open to?: Open networking

How do you introduce yourself to people you meet in business?: Founder and chief executive of Evviva Brands, the people consultancy.

Name someone you most admire: Mark Hurd

What recruiting tools can you not live without?: A strong employer brand.

Website: http://evvivabrands.com

Blog: http://www.evvivabrands.com/thinking/

Online profile/Homepage: http://www.evvivabrands.com/management/david_kippen.php

LinkedIn Profile: http://linkedin.com/in/kippen

Twitter Profile: http://www.twitter.com/evvivakippen

Facebook Profile: http://www.facebook.com/david.kippen

David Kippen's Videos

Beijing Rush Hour Pt 2

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Beijing Rush Hour

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High above Shanghai

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David Kippen's Blog

Toyota is Human After All: Cracks in Quality in the World's Best Brand

Posted on April 7, 2010 at 6:13pm 0 Comments 0 Likes

Coke’s the real thing. (So much so, they sell bottled water.) Everyone loves Google. (Or used to.) Everyone loves Apple. (Except all the folks who don’t.) Everyone’s crazy about Starbucks. (Except for tea drinkers, Peet’s fans, fans of small business, and so on.)

Besides being insanely popular and having detractors, what do these brands have in common? Well, not much—except they all rank at or near the top of Interbrand’s list of the world’s most valuable brand by brand… Continue

The Purr of the Iron Tiger

Posted on February 13, 2010 at 4:36pm 0 Comments 0 Likes

Today's NY Times reports on something I saw first-hand in Shanghai and Beijing: the Year of the Tiger got off to an early start and the Central Bank is trying to cool things down a bit.

What's bad news for the central bank is good news for the jobs market, at least from the candidate's perspective. From my perspective, this is good news about the recovery to come in the U.S. market,…

Continue

ABC's of Market Research: Tools of the Trade

Posted on February 9, 2010 at 5:13am 0 Comments 0 Likes

On this trip, Cate and I will be visiting a variety of cities--from Beijing to Bangkok, Cairo to Dubai, London to Mumbai--to do market research for a top global brand.

We’ll be talking to people with a variety of different jobs to understand what they think about work and working, what’s differentiating about what our client offers, and how this varies from place to place and job to…

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DIY Market Research Part One: Field Observation

Posted on February 8, 2010 at 8:00pm 0 Comments 0 Likes

Field observation is an essential component of any serious market research project, particularly in emerging markets, but it’s usually overlooked by agencies. Now, you may not have a budget for field work but if you can squeak in a trip to an emerging market I want to give you a DIY tool set you can use to get some basic understandings of the market you're interested in.

Why do market research at all? Because you don’t…

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