How do you introduce yourself to people you meet in business?
I own a small ad agency whose clients have technically complex products, or large product lines, or both. If you sell soup, you should hire someone else. If you sell something with a complicated value proposition, or a multi-step sales process, we're your guys. We have a decade of experience working with companies in Norway, on of whom has said "I have worked with Mac in two companies, and over close to 10 years. In both companies he created massive business value through driving radical change to our fundamental positioning and to the way we communicated this positioning to the market. We, and especially my colleagues in Sales, have always been extremely impressed and intrigued by Mac's succinct writing style.”
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