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Like most buzzwords thought leadership is a misused and misunderstood term. To confuse you, even more, it’s also referred to as authority positioning too!
But what is it really? And why do you need to have it as part of the marketing plan for your recruitment organisation?
I know this might seem like a strange one especially if you have no idea who Igor Ansoff is. Let me explain more. I am lucky enough to be doing a job I love and getting paid for it. What is even better is I get asked to train people on marketing and sales. A couple of weeks ago I was running two days’ training on marketing aligned to business growth. We also had a lecture where the speaker shared the top two marketing tools that had come out of a recent high level event!…Continue
SEO myths abound online. This is a classic one that I spotted on a well read recruitment forum recently. In fact last week I was in a conversation with a recruiter who was suffering from a classic case of SEO gobbledegook….is that a word? It seems to be appropriate in this particular scenario.Continue