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To proactively attract and engage today’s consumer-minded candidates, modern recruiting organizations of all sizes are adopting best-practice Marketing principles and adding Recruitment Marketing skills to their teams to give their strategies an edge. SmashFly decided to take a deeper look into…Continue
ATTN: Talent Acquisition teams. If there is a key area to borrow from the marketing side of the house, it’s in email marketing best practices. Pardot, one of the leading marketing automation platforms, reported these …Continue
I remember when I wasn’t allowed to use Wikipedia as a source for papers or research in school. Whether that was because teachers thought it wasn’t accurate or they wanted us to walk to the library to get a real book, it was extremely annoying. Well teachers, the times have changed―Wikipedia is nearly always the top source listed in Google for nearly everything, and it’s updated in a nanosecond. If Wikipedia doesn’t have an entry for a topic, I feel like it doesn’t exist.
Talent acquisition strategy is changing, requiring new skills to help attract consumer-minded candidates. This change currently underway in recruiting is similar to how the marketing function has evolved over the past 10 years.
Marketing has largely turned “inbound” in the last…Continue