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Viral marketing is a strategy that leverages people and encourages them to spread a marketing message to others. This is a particularly powerful (and cheap) generation x’er recruitment tool, as young people are savvy producers and consumers of this type of information.
In fact, according to an article on WetFeet, viral marketing has become one of…
Advertisers are getting into the game -- the video game. There’s no doubt that the ability to deliver advertising into games that are connected to the internet represents a massive opportunity. The question is will in-game advertising prove to be an attractive channel for recruitment advertising?…Continue