Here is further proof that if you use new media to communicate to your customers (aka candidates) your company will have a much more favorable impression. Research firm eMarketer released this latest info which caught my eye. Podcasting your jobs and/or Youtube are perfect examples of new media in action.

74% of users have positive impression of companies who use new media

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Re-humanize yourself.... I work all day at the factory....I'm building a machine that's not for me.... There must be a reason that I can't see....You've got to humanize yourself -The Police

Lessons from the music world pertaining to employers dont come around often, but these lyrics ring true for today's recruiters.

Your company is faceless!

Thats right, my fellow friends, your company has no identity other than the image of a big impersonal corporate enti… Continue

Recruiting with New Media is still in its infancy but here are some hip employers who are doing just that and reaping the rewards. Jobs in Pods features over the phone interviews with your employees about what its like to work there.

* Nestle Purina’s Human Resources Management Trainee Program

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Much has been written about the big 3 job boards as a place to find work. But those sites are just a small slice of the available job market. In the past few years companies and recruiters have begun shifting their jobs to many niche job boards - local or industry specific sites and online communities. Recruiting today is all about location and quality of hire.

Thats why these niche sites are so popular. Many charge much less (for job postings) than the big boards and deliv… Continue

If you write a lousy job description, chances are you'll get a lousy response rate. Having run my own local job boards for the past 10 years I cant tell you how many times I've seen bad job descriptions.

Job postings should inspire people to apply, not the opposite. The branding you place on these 'mini-stories' should mirror your corporate culture and promote your company as a great place to work.

How do you do that? He… Continue