Omowale Casselle
  • Chicago, IL
  • United States
  • mySenSay Inc
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Profile Information

Name
Omowale
Job Title
CEO
Company
mySenSay Inc
Which best describes your profession?
Vendor
Which industries do you work in now?
Services, Technology
How many employees in your company?
<10
Website
http://www.mysensay.com
Blog
http://www.mysensay.com/blog
LinkedIn Profile
http://www.linkedin.com/in/omowalecasselle
Twitter Profile
http://www.twitter.com/mysensay
Facebook Profile
http://www.facebook.com/pages/Chicago-IL/mySenSay/78084879681

Omowale Casselle's Blog

Employee Trust & Social Recruiting

Posted on June 22, 2010 at 9:56am 0 Comments

One of the main concerns about using social media for recruiting is that employees utilizing these tools will take actions that will damage the employment brand of the company. While this is certainly possible, there is also the potential for damage to be done using the telephone, email, or in-person. Perhaps, it is the ever presence of the web or the publicity that well-known brand gaffes have received that is leading to an overabundance of caution when determining how to use these new…

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I’m Not Ready To Apply For A JOB Yet

Posted on June 18, 2010 at 10:11am 4 Comments

As surprising as this might be, prospective candidates that engage with your employment brand are not always ready to apply the moment they become aware of available employment opportunities. Think about the candidates that find your career site using an iPad or iPhone. Yet, many employers force candidates to make an application decision. This can either lead to a rushed application in an attempt to signal interest or an abandoned/incomplete application because the candidate is not prepared…

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The Impact of the Social Graph on Recruiting

Posted on June 11, 2010 at 9:49am 0 Comments

For far too long, marketers, advertisers, and recruiters have undervalued the way actual decisions are made. Witness the interrupt driven nature of product advertising and job postings. The assumption is that by placing information in front of customers or prospective candidates, we will automatically convince them to buy our products or apply for work at our organization.



Real World Decisions

In the real world, this is not how things works at all. Most…

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Will rejected candidates defend your employment brand?

Posted on June 9, 2010 at 9:22am 4 Comments

Let’s face it, not every prospective candidate who applies will be selected for a job opening. However,the way in which your organization treats each applicant during the recruiting process may determine whether or not your employment brand can continue to attract top candidates.



A recent blog post on Harvard Business Review entitled…

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