Omowale Casselle
  • Chicago, IL
  • United States
  • mySenSay Inc
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Latest Activity

Sandra McCartt commented on Omowale Casselle's blog post '7 Habits of the Highly Effective Social Recruiter'
"I think what we may be seeing emerge is something that is not new. There has always been a large divide between "marketing" and "sales". Sales people do some marketing of a product or service in their sales cycle but marketing…"
Dec 6, 2010
Omowale Casselle commented on Slouch's blog post 'CareerBuilder Says - Social Networking Shall Not Be Cheap'
"Jason, This is certainly an interesting development. You make a great point about the tremendous value of acquiring top talent. The impact that top talent can have on business results is well above the $100-150K price tag of the proposed solution…"
Nov 24, 2010
Omowale Casselle and Mona Karaoui are now friends
Jul 14, 2010
Omowale Casselle and Christine McKenzie are now friends
Jun 24, 2010
A blog post by Omowale Casselle was featured

Employee Trust & Social Recruiting

One of the main concerns about using social media for recruiting is that employees utilizing these tools will take actions that will damage the employment brand of the company. While this is certainly possible, there is also the potential for damage to be done using the telephone, email, or in-person. Perhaps, it is the ever presence of the web or the publicity that well-known brand gaffes have received that is leading to an overabundance of caution when determining how to use these new tools.…See More
Jun 23, 2010
Omowale Casselle commented on Omowale Casselle's blog post 'I’m Not Ready To Apply For A JOB Yet'
"Hi Charles, Those are some great points about the existing challenges with succesfully building talent communities. Thankfully employers have been analyzing their existing talent acquisition strategy to discover where there are challenges. This…"
Jun 22, 2010
Omowale Casselle commented on Omowale Casselle's blog post 'I’m Not Ready To Apply For A JOB Yet'
"Hi Chris, Thanks for the comment. I agree, cultivation is huge when it comes to uncovering the most qualified talent. This is something that the best recruiters have been doing for years. I think there are some challenges inherent in direct…"
Jun 22, 2010
Omowale Casselle posted a blog post

Employee Trust & Social Recruiting

One of the main concerns about using social media for recruiting is that employees utilizing these tools will take actions that will damage the employment brand of the company. While this is certainly possible, there is also the potential for damage to be done using the telephone, email, or in-person. Perhaps, it is the ever presence of the web or the publicity that well-known brand gaffes have received that is leading to an overabundance of caution when determining how to use these new tools.…See More
Jun 22, 2010
Charles Van Heerden commented on Omowale Casselle's blog post 'I’m Not Ready To Apply For A JOB Yet'
"I think it is fair to say that the majority of companies are not very good yet at building a talent pool of external candidates beyond active recruitment. There are a myriad of reasons for this: (a) Insufficient resources to focus beyond current…"
Jun 21, 2010
Chris Brablc commented on Omowale Casselle's blog post 'I’m Not Ready To Apply For A JOB Yet'
"Awesome post! Totally agree with you. Cultivating relationships is key to have a constant stream of qualified candidates coming in the door to fill open positions. Thanks for sharing the Sodexo example, a really ingenious way of filtering…"
Jun 18, 2010
Omowale Casselle posted a blog post

I’m Not Ready To Apply For A JOB Yet

As surprising as this might be, prospective candidates that engage with your employment brand are not always ready to apply the moment they become aware of available employment opportunities. Think about the candidates that find your career site using an iPad or iPhone. Yet, many employers force candidates to make an application decision. This can either lead to a rushed application in an attempt to signal interest or an abandoned/incomplete application because the candidate is not prepared to…See More
Jun 18, 2010
Omowale Casselle commented on Gerry Crispin's blog post 'From Where I Sit...There Are a Lot of Empty Seats'
"Gerry, Great post. Based on what is seen, candidates can begin to infer a lot about your organization. Lack of communication can make the imagination run wild about the processes within an employer. I love Josh's reference to unresponsive…"
Jun 14, 2010
Omowale Casselle posted a blog post

The Impact of the Social Graph on Recruiting

For far too long, marketers, advertisers, and recruiters have undervalued the way actual decisions are made. Witness the interrupt driven nature of product advertising and job postings. The assumption is that by placing information in front of customers or prospective candidates, we will automatically convince them to buy our products or apply for work at our organization.Real World DecisionsIn the real world, this is not how things works at all. Most people make important decisions in…See More
Jun 11, 2010
Omowale Casselle commented on Omowale Casselle's blog post 'Will rejected candidates defend your employment brand?'
"Suzanne, Thanks for your comment. Glad you enjoyed the post. Dave, Sounds like you had some difficult experiences with seeking opportunities. I'm sorry to hear that. Hopefully, these employers have been made aware and are actively taking…"
Jun 9, 2010
Dave Hitchman commented on Omowale Casselle's blog post 'Will rejected candidates defend your employment brand?'
"What brand? Having asked that I will tell you about myself... When a company appears not to have acted reasonably I will tell people - such things as inviting you for a job interview, then saying nothing until I raise enough noise to find out things…"
Jun 9, 2010
Suzanne Levison commented on Omowale Casselle's blog post 'Will rejected candidates defend your employment brand?'
"A Few excellent points."
Jun 9, 2010

Profile Information

Name
Omowale
Job Title
CEO
Company
mySenSay Inc
Which best describes your profession?
Vendor
Which industries do you work in now?
Services, Technology
How many employees in your company?
<10
Website
http://www.mysensay.com
Blog
http://www.mysensay.com/blog
LinkedIn Profile
http://www.linkedin.com/in/omowalecasselle
Twitter Profile
http://www.twitter.com/mysensay
Facebook Profile
http://www.facebook.com/pages/Chicago-IL/mySenSay/78084879681

Omowale Casselle's Blog

Employee Trust & Social Recruiting

Posted on June 22, 2010 at 9:56am 0 Comments

One of the main concerns about using social media for recruiting is that employees utilizing these tools will take actions that will damage the employment brand of the company. While this is certainly possible, there is also the potential for damage to be done using the telephone, email, or in-person. Perhaps, it is the ever presence of the web or the publicity that well-known brand gaffes have received that is leading to an overabundance of caution when determining how to use these new…

Continue

I’m Not Ready To Apply For A JOB Yet

Posted on June 18, 2010 at 10:11am 4 Comments

As surprising as this might be, prospective candidates that engage with your employment brand are not always ready to apply the moment they become aware of available employment opportunities. Think about the candidates that find your career site using an iPad or iPhone. Yet, many employers force candidates to make an application decision. This can either lead to a rushed application in an attempt to signal interest or an abandoned/incomplete application because the candidate is not prepared…

Continue

The Impact of the Social Graph on Recruiting

Posted on June 11, 2010 at 9:49am 0 Comments

For far too long, marketers, advertisers, and recruiters have undervalued the way actual decisions are made. Witness the interrupt driven nature of product advertising and job postings. The assumption is that by placing information in front of customers or prospective candidates, we will automatically convince them to buy our products or apply for work at our organization.



Real World Decisions

In the real world, this is not how things works at all. Most…

Continue

Will rejected candidates defend your employment brand?

Posted on June 9, 2010 at 9:22am 4 Comments

Let’s face it, not every prospective candidate who applies will be selected for a job opening. However,the way in which your organization treats each applicant during the recruiting process may determine whether or not your employment brand can continue to attract top candidates.



A recent blog post on Harvard Business Review entitled…

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