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It’s hard to improve what you don’t measure. And, there is A LOT to measure with employer branding. From your Glassdoor score, to social media following, we believe every company should be tracking the key aspects of their brand.
So, we’ve created a dashboard so that you can keep…Continue
When it comes to corporate communications, a lot of companies have operated with the principle of “central command”, with pre-approved key messages, predetermined spokespeople, and heavy emphasis on consistency of voice.
What those companies always seemed to miss was the fact that unless you have a staff and volunteer force consisting entirely of robots, there’s only so much control you can exert over your brand. People talk to each other. And often, when someone…Continue
I had the great fortune of sitting down recently with Shaunda Zilich, who is the Global Employment Brand Leader at GE. GE has been the name on everybody’s lips lately, for their amazing series of “Owen” videos that have turned the traditionally industrial brand on its head. With nary a work boot in sight, the young, passionate, and tech-oriented Owen is completely jazzed about his work at GE, helping to develop the software and…Continue