Phil Strazzulla
  • Cambridge, MA
  • United States
  • NextWave Hire
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Phil Strazzulla posted a blog post

Your Employees: Your Company’s Public Face

When it comes to corporate communications, a lot of companies have operated with the principle of “central command”, with pre-approved key messages, predetermined spokespeople, and heavy emphasis on consistency of voice.What those companies always seemed to miss was the fact that unless you have a staff and volunteer force consisting entirely of robots, there’s only so much control you can exert over your brand. People talk to each other. And often, when someone says, “I work for XYZ Company”,…See More
Sep 13
Phil Strazzulla posted a blog post

What GE Does Right on Employer Branding (and who they look up to)

I had the great fortune of sitting down recently with Shaunda Zilich, who is the Global Employment Brand Leader at GE. GE has been the name on everybody’s lips lately, for their amazing series of “Owen” videos that have turned the traditionally industrial brand on its head. With nary a work boot in sight, the young, passionate, and tech-oriented Owen is completely jazzed about his work at GE, helping to develop the software and…See More
Aug 30
Phil Strazzulla posted a blog post

Employee Value Proposition: What you need to know

Your employee value proposition (EVP for short) is a key part of building your overall employer brand and helping attract talent to your organization.Employee Value Proposition DefinitionSimply put, your EVP is the reason why employees work at your company. It’s one part what attracted them in the first place, and two parts what keeps them there after taking the job. This concept is so important because it relates to attracting and retaining talent, both of which represent large budgets in most…See More
Aug 15
Phil Strazzulla posted a blog post

Employer Branding for CEOs

CEOs are busy enough, do they really need another priority to think about?  Well, no.  But, if there is something to help them do their job better and more efficiently, they should be aware of it, right?  So, we thought we'd put together this eBook which is specifically focused on what CEOs need to know about employer branding.…See More
Jul 20
Phil Strazzulla posted a blog post

Faltering Sales? Why Your Hiring Process Might be to Blame

A lot of companies are trying to move away from departmental silos, preferring cross-functional teams and open communication among divisions. It’s a good idea for the left hand to always know what the right hand is doing, and vice versa.But what if the left hand is unwittingly sabotaging the right hand?This can be seen time and time again when it comes to a company’s hiring practices. A company will put out an ad, and will treat applicants like annoying inconveniences. Has your HR department…See More
Jul 18
Phil Strazzulla posted blog posts
Jul 13
Phil Strazzulla posted a blog post

Differences in Professional Expectations Across Generations, aka recruiting millennials

A few weeks ago, we co-hosted a great event with Universum around their recent Generations research which dives deep into what professionals and students of various generations hope, fear, and expect about their careers.  With all the talk of millennials, and…See More
Jun 30
Phil Strazzulla posted a blog post

Employer Branding ROI Calculator

There is a lot of information out there on employer branding ROI and what the potential is.  However, it can be hard to get a firm grasp on how large (or small) of an opportunity focusing on employer branding can be for your specific…See More
Jun 21
A blog post by Phil Strazzulla was featured

Glassdoor Pricing: How it Really Works

We all know Glassdoor, the review site where employees can anonymously comment on the pros and cons of working at a given company, as well as the salaries that they were/are paid.Glassdoor has become a staple of job seekers’ candidate journeys, and therefore has become an increasingly important consideration in a company’s employer branding strategy.After seeing this post in a Facebook group we’ve grown to love, we thought we’d collect responses, and share the results so that any HR…See More
Jun 14
Phil Strazzulla posted a blog post

Glassdoor Pricing: How it Really Works

We all know Glassdoor, the review site where employees can anonymously comment on the pros and cons of working at a given company, as well as the salaries that they were/are paid.Glassdoor has become a staple of job seekers’ candidate journeys, and therefore has become an increasingly important consideration in a company’s employer branding strategy.After seeing this post in a Facebook group we’ve grown to love, we thought we’d collect responses, and share the results so that any HR…See More
Jun 13
A blog post by Phil Strazzulla was featured

Employer Branding: Everything you need to know

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. The statistics are quite staggering with 72% of candidates spending over an hour researching a company, and 70% saying they wouldn’t take a job at a bad company even if unemployed. LinkedIn found that the number one reason candidates don’t apply for a job is because…See More
Jun 12
Phil Strazzulla posted a blog post

Employer Branding: Everything you need to know

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. The statistics are quite staggering with 72% of candidates spending over an hour researching a company, and 70% saying they wouldn’t take a job at a bad company even if unemployed. LinkedIn found that the number one reason candidates don’t apply for a job is because…See More
Jun 10
A blog post by Phil Strazzulla was featured

SEO Doesn’t Matter for Talent Acquisition

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries.Last week I was day dreaming and, as sometimes happens, I started to think about talent acquisition (don’t judge me). I was thinking about the key to any “successful” job board. It’s really all about cheaply attracting job seekers, and then re-selling that traffic to employers. Monster’s mechanism was…See More
Jun 6
Phil Strazzulla posted a blog post

SEO Doesn’t Matter for Talent Acquisition

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries.Last week I was day dreaming and, as sometimes happens, I started to think about talent acquisition (don’t judge me). I was thinking about the key to any “successful” job board. It’s really all about cheaply attracting job seekers, and then re-selling that traffic to employers. Monster’s mechanism was…See More
Jun 6
Phil Strazzulla posted a blog post

Time to Fill ROI Calculator

Time to fill is an essential metric for HR professionals to track as they monitor the health of their talent acquisition function.We define time to fill as the average time it takes to close a given job req, measured in days.  Your metric may be specific to a function (time to fill for Java Engineers in Boston), or for the entire company.Time To Fill = (Total Number of Days of Opened Jobs / Total Number of Jobs)…See More
May 30
A blog post by Phil Strazzulla was featured

How to Calculate ROI from changes in Talent Acquisition Funnel

Understanding and manipulating your talent acquisition funnel is one of the most important tasks for HR professionals.  However, it can be very hard to see where ROI is coming from currently, and where it can come in the future.While it may not be intuitive at first, you can actually assign value to each…See More
May 24

Profile Information

First Name
Phil
Last Name
Strazzulla
Country (Pick One)
United States of America
State (if Applicable)
Massachusetts
Job Title (select one)
Executive (CxO)
Company
NextWave Hire
Which industries do you work in now?
Technology
How many employees work at your company?
B. 2-10
Website
http://nextwavehire.com
Blog
http://blog.nextwavehire.com
LinkedIn Profile
http://https://www.linkedin.com/in/philstrazzulla
Twitter Profile
http://twitter.com/philstrazzulla

Phil Strazzulla's Blog

Employer Branding KPI Dashboard

Posted on September 19, 2017 at 11:00am 0 Comments

It’s hard to improve what you don’t measure.  And, there is A LOT to measure with employer branding.  From your Glassdoor score, to social media following, we believe every company should be tracking the key aspects of their brand.

So, we’ve created a dashboard so that you can keep…

Continue

Your Employees: Your Company’s Public Face

Posted on September 13, 2017 at 11:00am 0 Comments

When it comes to corporate communications, a lot of companies have operated with the principle of “central command”, with pre-approved key messages, predetermined spokespeople, and heavy emphasis on consistency of voice.

What those companies always seemed to miss was the fact that unless you have a staff and volunteer force consisting entirely of robots, there’s only so much control you can exert over your brand. People talk to each other. And often, when someone…

Continue

What GE Does Right on Employer Branding (and who they look up to)

Posted on August 30, 2017 at 12:00pm 0 Comments

I had the great fortune of sitting down recently with Shaunda Zilich, who is the Global Employment Brand Leader at GE. GE has been the name on everybody’s lips lately, for their amazing series of “Owen” videos that have turned the traditionally industrial brand on its head. With nary a work boot in sight, the young, passionate, and tech-oriented Owen is completely jazzed about his work at GE, helping to develop the software and…

Continue

Employee Value Proposition: What you need to know

Posted on August 15, 2017 at 12:00pm 0 Comments

Your employee value proposition (EVP for short) is a key part of building your overall employer brand and helping attract talent to your organization.

Employee Value Proposition Definition

Simply put, your EVP is the reason why employees work at your company. It’s one part what attracted them in the first place, and two parts what keeps them there after taking the job. This concept is so important because it relates to attracting and retaining talent, both of…

Continue

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