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It’s hard to improve what you don’t measure. And, there is A LOT to measure with employer branding. From your Glassdoor score, to social media following, we believe every company should be tracking the key aspects of their brand.
So, we’ve created a dashboard so that you can keep…Continue
When it comes to corporate communications, a lot of companies have operated with the principle of “central command”, with pre-approved key messages, predetermined spokespeople, and heavy emphasis on consistency of voice.
What those companies always seemed to miss was the fact that unless you have a staff and volunteer force consisting entirely of robots, there’s only so much control you can exert over your brand. People talk to each other. And often, when someone…Continue