Martin Shaw
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Martin Shaw's Blog

Give your recruitment email marketing the edge over your Competition

Posted on September 12, 2012 at 11:00am 2 Comments

How?  By applying mobile optimisation to your email campaigns


Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…


Your Job Advert - How to Maximise Online Visibility and Conversion Excellence

Posted on September 10, 2012 at 9:00am 2 Comments

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…


Mobile Recruitment SEO - a quick start guide

Posted on September 5, 2012 at 6:03am 0 Comments

Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…


Your Career Site visitors need engaging content - Do you know how to make it overwhelming?

Posted on August 31, 2012 at 12:02pm 0 Comments

First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

  • You do if you want Google and its peers to value the content and give it authority when rating your page in search results
  • You do if you want to engage…

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