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HR Marketing process step 6- Campaign effectiveness check
Once the campaign is in the media it is important to check the effectiveness of the media.
Ineffective media is waste of time and money so in order to avoid this proper effective check should be done.
Here are some ways to do the effectiveness check
Web 2.0 Online media:
• ATS- applicant tracking system
• SEO check through running various searches like Boolean
HR marketing process 5th step- Campaign implementation
Moving on the to the campaign implementation, this phase deals with the implementation of the campaign strategy.
In campaign implementation step companies should develop a campaign implementation plan which will help in executing the hr marketing strategy formed in the previous step.
Campaign implementation should have an implementation plan.
Campaign implementation plan- this helps in…
HR marketing 4th step- Campaign strategy
Now comes the campaign strategy phase, this is one of the most important step in the HR marketing process.
Campaign strategy includes
Defining the campaign objective- The campaign strategy phase starts with defining the campaign objectives for e.g. like reaching the maximum number of passive and active candidates in the market.
Identifying the target audience- The target audience should be identified, this…Continue
HR marketing process 3rd step- Pre campaign research and analysis:
Here you go with the 3rd step in HR marketing process. Once you are done with the HR marketing goal setting and Hr marketing organization then you kick start with the pre-campaign research and analysis.
In most cases pre-campaign research and analysis are least prioritized activities in HR marketing process. The fact is that many HR professionals still follow their instincts rather than factual data for deciding.…