Rich Male www.copywriteink.blogspot.com United States: Like

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Tutorial Tuesday: When Social Media Undermines Recruitment

Started this discussion. Last reply by Rich Jul 11, 2009. 5 Replies 0 Likes

Deloitte Survey Reveals Mistaken Trend To Monitor Employees

Started this discussion. Last reply by Rich May 30, 2009. 2 Replies 0 Likes

Tutorial Tuesday: Knowing When Not To Post About Pepperoni

Started Apr 21, 2009 0 Replies 0 Likes

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Latest Activity

Rich commented on Rich's blog post 'Never Slash A Social Media Program Too Soon'

Hey Justin, Every social media program is different. For a professional doing what you are doing, it might make sense to do it alone. But not every professional is articulate. And not every program can be managed by an individual on…

Dec 11, 2010

Rich commented on Rich's blog post 'Never Slash A Social Media Program Too Soon'

Hey Robert, If social media is not done correctly, it certainly is a waste of time. And you are right that most companies do not do it right. Most agencies also do not know how to measure it, and based on your blanket statement,…

Dec 11, 2010

Justin McMillin commented on Rich's blog post 'Never Slash A Social Media Program Too Soon'

Also check out my recently blog post - http://www.recruitingblogs.com/profiles/blogs/linkedin-is-bragging-again

Dec 11, 2010

Justin McMillin commented on Rich's blog post 'Never Slash A Social Media Program Too Soon'

I would like to see how "green" Facebook, Twitter, and LinkedIn's servers' electricity supply is. Talk about a major paradox- Cooling, power, transmission of mass amounts of data. It's making me sweat thinking about…

Dec 11, 2010

Never Slash A Social Media Program Too Soon

There is another side of measurement that people are sometimes afraid to talk about. It can best be described as reverse benchmarking — what happens when companies experiment with social, over focus on numbers, and then prematurely cut programs?Sometimes they find out months later that their decision was a bad one. And sometimes, not always, it's too late to recapture the momentum. Here are three case studies and some lessons associates of mine learned a few years ago. All that is missing are…See More

Blog post by Rich Dec 8, 2010

4 Comments 0 Likes

Simplifying Messages: Why SWOT Is Not Enough

You've heard the old saying and so have I. You can't compare apples and oranges. Yeah, sure. All that is fine and good, unless you happen to be in business or applying for a job.In business, being an apple among apples leaves sales to nothing more than random chance. So, to help distinguish people and products, many agencies invest a good deal of time and client money in developing unique selling points. Sometimes they use SWOT. As a strategic planning method, SWOT can be very useful. Except,…See More

Blog post by Rich Mar 14, 2010

0 Comments 0 Likes

How To Improve Your Writing

For all the advantages of the Internet, the acceleration of communication, quantity of communication, and format of communication tends to have consequences. Sometimes quality of the communication is diminished.How can you improve you writing so it stand out? As part of my "On Writing And Editing" class for the "Writing For Public Relations" course at University of Nevada, Las Vegas, I pulled together several tips on effective writing from professionals, and underscored them by thoughts from…See More

Blog post by Rich Feb 15, 2010

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Rich and Joshua Letourneau are now friends Jan 20, 2010

Rich at Copywrite, Ink.

Who is this guy and why does he hang with recruiters? It's a common question, but there is an answer: as someone who writes op-eds about business communication on my company's blog, I meet a lot of interesting people in different industries and with different interests. Sometimes I meet people like the always interesting "Ami" Givertz and the wildly dangerous Recruiting Animal, who invited me to participate on RecruitingBloggers.com.

Now, I know many recruiters and have come to believe they're pretty sharp people. If you want to know more about me, I give a little bit away here and here.

Rich's Blog

Never Slash A Social Media Program Too Soon

Posted on December 8, 2010 at 10:46am 4 Comments 0 Likes

There is another side of measurement that people are sometimes afraid to talk about. It can best be described as reverse benchmarking — what happens when companies experiment with social, over focus on numbers, and then prematurely cut programs?

Sometimes they find out months later that their decision was a bad one. And sometimes, not always, it's… Continue

Simplifying Messages: Why SWOT Is Not Enough

Posted on March 13, 2010 at 12:28pm 0 Comments 0 Likes

You've heard the old saying and so have I. You can't compare apples and oranges. Yeah, sure. All that is fine and good, unless you happen to be in business or applying for a job.

In business, being an apple among apples leaves sales to nothing more than random chance. So, to help distinguish people and products, many agencies invest a good deal of time and client money in developing unique selling points. Sometimes they use SWOT.

As a strategic planning method, SWOT can be…

Continue

How To Improve Your Writing

Posted on February 14, 2010 at 12:31pm 0 Comments 0 Likes

Continue

RiseSmart Continues To Disrupt Outplacement Services

Posted on November 5, 2009 at 1:33pm 0 Comments 0 Likes

When RiseSmart first entered the recruiting industry in 2008, it set its sights on a specific niche. One year later, RiseSmart shifted its business model to include outplacement. The difference between the two places presents a case study in disruptive business.

RiseSmart is a provider of Web-enabled outplacement and job search services. The former helps laid-off employees find jobs faster. The latter helps professionals find jobs in the $100k market.

"Our initial thought… Continue

Are recruiters digging too deep into candidate privacy?

Posted on October 30, 2009 at 2:46pm 0 Comments 0 Likes

"Recruiters shouldn’t care about that Facebook picture of your beer pong game in college." — Shel Holtz, ABC, principal of Holtz Communication + Technology.

Holtz calls the increasing shift toward total transparency a cultural transition, spurred on by social media. And, as a consequence, "Animal House [by Millennials] behavior really… Continue

Comment Wall (15 comments)

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At 10:04am on June 16, 2008, Alex Truchot said…: Thank you for accepting my invite. Please let me know if I can be of any assistance.
If you would like to join my LinkedIn network, I accept all invitations.

At 10:08am on January 2, 2008, Rich said…: Thanks Jason. Maybe I could make it a, gasp, meme.

At 12:04am on January 2, 2008, Slouch said…: "Hmmm ... maybe it would be more productive to post an who influences me post in the near future."

I'd like to read this from lots of people

At 9:40pm on August 6, 2007, Rich said…: The facts are easy. Who to pick, that's tough. You took some of ones I might have picked. :)

At 8:15pm on July 6, 2007, Rich said…: I'll have to work on that when I get back. Thanks Jason. Rich

At 5:08pm on July 3, 2007, Slouch said…: I dont see a link on your frofile to your main blog. You should put one on it

At 2:57pm on July 3, 2007, Rich said…: Thanks Jason. I never really intended to publish it. It was just an off the cuff e-mail. :)
So when he said he wanted to publish it, I said, well, don't put my name on it (eg. e-mail is never private I say). Presto. Of course, nobody believed the 'reader' attribution, so I told him he could add it (eg. it's best not to be a ghost, I say). Glad you got a kick out of it. Satire is always fun. How it got there was kind of fun too.

At 11:05am on July 3, 2007, Slouch said…: Hey, that interview that never happened was very funny. I was convinced the Animal wrote it and I know him pretty well. You fooled me. Anyways, it made me laugh. Thanks

At 7:32pm on June 8, 2007, Rich said…: Amitai! The quote was great on its own (despite the broken link), but the study is even better.
So thank you very much for passing it along. It's applicable across many case studies, scenarios, and applications.

At 2:10pm on June 8, 2007, Amitai Givertz said…: Hey, Rich:

Thanks for leaving your comment on today's Quote for the Day. I noticed the link was broken. I have fixed it now but just in case, and just for you:

http://www.apa.org/journals/releases/psp925821.pdf