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Tutorial Tuesday: When Social Media Undermines Recruitment
5 Replies
Started this discussion. Last reply by Rich Jul. 11, 2009.
Copywrite, Ink.
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Copywrite, Ink.
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Appreciated Josh. I think it makes a significant difference.
The measurement I use is called a return on communication (because ROI is best reserved for the definition it was intended).
[(B • I) (m+s • r)/d] / [O/(b + t + e)]
The Brand Equity tim…
Josh,
You really have to define it correctly to make that case. If you do not define it right, then I suspect it wouldn't be very valuable. In terms of marketing, time would be part of the measurement three-fold: the value of time to produce, the v…
When RiseSmart first entered the recruiting industry in 2008, it set its sights on a specific niche. One year later, RiseSmart shifted its business model to include outplacement. The difference between the two places presents a case study in disrupt…
"Recruiters shouldn’t care about that Facebook picture of your beer pong game in college." — Shel Holtz, ABC, principal of Holtz Communication + Technology.
Holtz calls the increasing shift toward total transparency a cultural transition, spurred o…
Rich at Copywrite, Ink.
Who is this guy and why does he hang with recruiters? It's a common question, but there is an answer: as someone who writes op-eds about business communication on my company's blog, I meet a lot of interesting people in different industries and with different interests. Sometimes I meet people like the always interesting "Ami" Givertz and the wildly dangerous Recruiting Animal, who invited me to participate on RecruitingBloggers.com.
Now, I know many recruiters and have come to believe they're pretty sharp people. If you want to know more about me, I give a little bit away here and here.
Now, I know many recruiters and have come to believe they're pretty sharp people. If you want to know more about me, I give a little bit away here and here.
Rich's Blog
RiseSmart Continues To Disrupt Outplacement Services
When RiseSmart first entered the recruiting industry in 2008, it set its sights on a specific niche. One year later, RiseSmart shifted its business model to include outplacement. The difference between the two places presents a case study in disruptive business.
RiseSmart is a provider of Web-enabled outplacement and job search services. The former helps laid-off employees find jobs faster. The latter helps professionals find jobs in the $100k market.
"Our initial thought was that we would nee… Continue
RiseSmart is a provider of Web-enabled outplacement and job search services. The former helps laid-off employees find jobs faster. The latter helps professionals find jobs in the $100k market.
"Our initial thought was that we would nee… Continue
Posted on November 5, 2009 at 1:33pm —
Are recruiters digging too deep into candidate privacy?
"Recruiters shouldn’t care about that Facebook picture of your beer pong game in college." — Shel Holtz, ABC, principal of Holtz Communication + Technology.
Holtz calls the increasing shift toward total transparency a cultural transition, spurred on by social media. And, as a consequence, "Animal House [by Millennials] behavior really shouldn’t matter… Continue
Holtz calls the increasing shift toward total transparency a cultural transition, spurred on by social media. And, as a consequence, "Animal House [by Millennials] behavior really shouldn’t matter… Continue
Posted on October 30, 2009 at 2:46pm —
Businesses With Social Media Programs Outperform
Wetpaint and the Altimeter Group released a study today that confirms what seasoned communicators with several years of experience already know. Deep engagement with consumers through social media channels correlates to better financial performance. How much?
Companies engaged in social media grew company revenues by 18 percent over the last 12 months. The least engaged saw revenues sink 6 percent over the same time period.
"The closer any company is to its customers, the better, and it… Continue
Companies engaged in social media grew company revenues by 18 percent over the last 12 months. The least engaged saw revenues sink 6 percent over the same time period.
"The closer any company is to its customers, the better, and it… Continue
Posted on July 20, 2009 at 11:54am —
Beta Testers Wanted: Social Media Expert 14.0
For the last several months, Copywrite, Ink. has been working with a former Cognitive Autoheuristic Distributed-Intelligence Entity (CADIE) developer on a side project to take social media to the next level. We call it SME 14.0.
That's right. Rather than plod along from Social Media Expert 1.0 to 2.0 then to 3.0, we've leapfrogged right over all those cool and catchy numerals to Social Media Expert 14.0. And, for today only, you too can become… Continue
That's right. Rather than plod along from Social Media Expert 1.0 to 2.0 then to 3.0, we've leapfrogged right over all those cool and catchy numerals to Social Media Expert 14.0. And, for today only, you too can become… Continue
Posted on April 1, 2009 at 3:23pm —
Be Careful What You Believe About Social Media
Eric Clemons, professor of operations and information management at The Wharton School of the University of Pennsylvania, drew some fire with his argument that the Internet shatters all forms of advertising. Enough so that he updated his post in an attempt to quell the criticism (or perhaps fan the flames) on TechCrunch, telling people how to properly frame their rebuts, ridiculing them for how they ch… Continue
Posted on March 29, 2009 at 11:45am —
Comment Wall (15 comments)
- At 10:04am on June 16, 2008,
Alex Truchot said…
- Thank you for accepting my invite. Please let me know if I can be of any assistance.
If you would like to join my LinkedIn network, I accept all invitations.
- At 10:08am on January 2, 2008,
Rich said…
- Thanks Jason. Maybe I could make it a, gasp, meme.
- At 12:04am on January 2, 2008,
Slouch said… - "Hmmm ... maybe it would be more productive to post an who influences me post in the near future."
I'd like to read this from lots of people
- At 9:40pm on August 6, 2007,
- The facts are easy. Who to pick, that's tough. You took some of ones I might have picked. :)
- At 8:15pm on July 6, 2007,
- I'll have to work on that when I get back. Thanks Jason. Rich
- At 5:08pm on July 3, 2007,
Slouch said…
- I dont see a link on your frofile to your main blog. You should put one on it
- At 2:57pm on July 3, 2007,
- Thanks Jason. I never really intended to publish it. It was just an off the cuff e-mail. :)
So when he said he wanted to publish it, I said, well, don't put my name on it (eg. e-mail is never private I say). Presto. Of course, nobody believed the 'reader' attribution, so I told him he could add it (eg. it's best not to be a ghost, I say). Glad you got a kick out of it. Satire is always fun. How it got there was kind of fun too.
- At 11:05am on July 3, 2007,
Slouch said…
- Hey, that interview that never happened was very funny. I was convinced the Animal wrote it and I know him pretty well. You fooled me. Anyways, it made me laugh. Thanks
- At 7:32pm on June 8, 2007,
- Amitai! The quote was great on its own (despite the broken link), but the study is even better.
So thank you very much for passing it along. It's applicable across many case studies, scenarios, and applications.
- At 2:10pm on June 8, 2007,
Amitai Givertz said… - Hey, Rich:
Thanks for leaving your comment on today's Quote for the Day. I noticed the link was broken. I have fixed it now but just in case, and just for you:
http://www.apa.org/journals/releases/psp925821.pdf
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