Marketing in its purest form is very simple... get the right message in front of the target audience and a successful campaign should be in the future. But with the recent changes and upgrades in the world of technology it's becoming more difficult for advertisers to ensure that their message is being heard. Ten years ago companies primarily marketed their services with television commercials, radio spots, and print ads in newspapers. The world of online advertising was little more than pop up… Continue

If you’ve turned on a television in the last 18 months you’ve probably seen the commercials encouraging consumers to ask car dealerships to “Show them the CarFax” before purchasing a used vehicle. A CarFax report is a certified report detailing the history of the vehicle. The report covers several important topics such as if the car has been in any accidents, service records, ownership history, and if the car has had any title issues. This product has gained quite a bit of momentum in the past… Continue

Over Thanksgiving I had a chance to catch up with some old friends from college and reminisce about some of the great times we had. That was several years ago now, and quite a few things have changed, but nothing has changed more than the definition of spending the evening "chasing girls". Just take a look at the difference in the meaning of the phrase in 1999 and present day:



* 1999 - Going to college parties and staying out until 3 am trying to give any attractive single ladies… Continue

One of the most fun and stressful parts of being a recruiter is when a candidate you feel very strongly would be a good fit for a position meets the client for the very first time. One of my candidates had a big interview last week and I thought to myself “When was the last time I had this same feeling”? Then all of a sudden it hit me… it was when I returned to my hometown and brought my first serious girlfriend from college to meet my parents.



Looking back in time I thought it was… Continue

It seems like it was just yesterday when Microsoft released Vista. I was working for a technology company in central Illinois at the time and we had a Vista release party. There was quite a bit of excitement and anticipation about the new OS but many people had a wait and see approach. I remember speaking with quite a few people in the IT industry during the event and the majority of people felt that XP was a reliable OS but liked the new bells and whistles that were associated with Vista. It… Continue