No doubt you have been overwhelmed with high-level forecasts from wise recruiting soothsayers about 2012 being the year of mobile recruiting, the critical importance of building talent communities, the rise of employer branding… and many other trends that, truthfully, you hardly understand and definitely have little control over.

These people are smart, and much of what they say is spot on. But a lot is total hogwash too, no more than a distraction, and certainly most of it, you…