It seems as though the only company not shouting about how Google-like their culture is are Google themselves. It's a particular bugbear of mine at the moment because it's not only a trite…Continue
Search Engine Marketing
Rich Peterson wants you to market your jobs on search engines. Rich says you’ll reach six times more potential candidates than Monster, Hot Jobs, and CareerBuilder combined.SEM is a powerful force that should lie at the core of your recruitment strategy.
Paid search - such as advertising job opportunities and driving traffic…Continue
Rich Peterson told government recruiters that broadcast advertising allows employers to create a greater sense of reality, immediacy and enthusiasm through sight, sound, and or motion. It reaches a passive audience that might not otherwise be exposed to your message in the more traditional realm of print/classified advertising.
Although broadcast as a medium is generally considered "intrusive", "repetitive", and "annoying", these are actually the most important aspects of…Continue
Cinema Advertising reaches a captive audience full of passive job seekers where you can have an incredibly high number of weekly exposures. One 10-screen theater will deliver your message over 1,500 times per week! For relatively negligible costs depending on the market, you will get as many as three viewings of your message prior to show time.
Rich Peterson encourages you to "Bullet Recruit" by targeting screens in the very neighborhood where you want your candidates to work…
Added by Richard Peterson on November 11, 2013 at 1:00pm — No Comments
I've been spending a lot of time lately working on promotional / employer branding materials for the benefit of my employer. As part of this work, I learned that if you want to get a message across, audio branding - AKA the use of music as part of the message, is pretty important.…
Added by Michael Wright on February 21, 2013 at 3:30am — No Comments
Constructing the perfect recruitment advertising campaign is pivotal to the success of any recruitment and selection campaign. Recruitment advertising needs to be targeted, direct and customized to attract the best applicants.
Traditionally, the purpose of recruiting has been to fill vacancies or attract and reserve outstanding talent for the future. However, recruitment researchers have recently begun to explore…Continue
On a daily basis whilst posting my client’s vacancies onto the job boards it amazes me how poor the vast majority of the adverts are on major UK job boards. Poor grammar, spelling mistakes, little detail and no call to action are just a few of the issues I see daily.
I am shocked that major UK businesses are trusting agencies with their vacancies to be represented in such a shoddy fashion. Rant over!…Continue
Added by James Massey on February 13, 2012 at 8:44am — No Comments
Added by Ben Diamond on October 1, 2010 at 1:35pm — No Comments
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Added by Gillian Meier on May 19, 2009 at 7:21am — No Comments
Added by 01. Lonnie McRorey on June 3, 2008 at 4:14pm — No Comments