All Blog Posts Tagged 'Advertising' (11)

On "Culture" - “You keep using that word, I do not think it means what you think it means”.

How many job adverts currently advertise a "great culture", "a start-up culture" or a "Google-like culture"?  

It seems as though the only company not shouting about how Google-like their culture is are Google themselves.  It's a particular bugbear of mine at the moment because it's not only a trite…

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Added by Matt Buckland on March 19, 2014 at 7:00pm — 1 Comment

Measuring Recruitment

Search Engine Marketing

Rich Peterson wants you to market your jobs on search engines. Rich says you’ll reach six times more potential candidates than Monster, Hot Jobs, and CareerBuilder combined.SEM is a powerful force that should lie at the core of your recruitment strategy.

Paid search - such as advertising job opportunities and driving traffic…

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Added by Richard Peterson on November 11, 2013 at 2:00pm — 3 Comments

Broadcast Advertising

Rich Peterson told government recruiters that broadcast advertising allows employers to create a greater sense of reality, immediacy and enthusiasm through sight, sound, and or motion.  It reaches a passive audience that might not otherwise be exposed to your message in the more traditional realm of print/classified advertising.

Although broadcast as a medium is generally considered "intrusive", "repetitive", and "annoying", these are actually the most important aspects of…

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Added by Richard Peterson on November 11, 2013 at 1:30pm — 5 Comments

Cinema Advertising

Cinema Advertising reaches a captive audience full of passive job seekers where you can have an incredibly high number of weekly exposures. One 10-screen theater will deliver your message over 1,500 times per week! For relatively negligible costs depending on the market, you will get as many as three viewings of your message prior to show time.



Rich Peterson encourages you to "Bullet Recruit" by targeting screens in the very neighborhood where you want your candidates to work…

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Added by Richard Peterson on November 11, 2013 at 1:00pm — No Comments

More than words: 3 Reasons why music matters in your messaging

I've been spending a lot of time lately working on promotional / employer branding materials for the benefit of my employer. As part of this work, I learned that if you want to get a message across, audio branding - AKA the use of music as part of the message, is pretty important.…



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Added by Michael Wright on February 21, 2013 at 3:30am — No Comments

How Publicity and Recruitment Advertising Influences Applicant Attraction

Constructing the perfect recruitment advertising campaign is pivotal to the success of any recruitment and selection campaign. Recruitment advertising needs to be targeted, direct and customized to attract the best applicants.

Traditionally, the purpose of recruiting has been to fill vacancies or attract and reserve outstanding talent for the future. However, recruitment researchers have recently begun to explore…

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Added by Andrew Puhanic on March 18, 2012 at 6:58pm — 2 Comments

Job Adverts: the good, the bad and the ugly!

On a daily basis whilst posting my client’s vacancies onto the job boards it amazes me how poor the vast majority of the adverts are on major UK job boards. Poor grammar, spelling mistakes, little detail and no call to action are just a few of the issues I see daily.

I am shocked that major UK businesses are trusting agencies with their vacancies to be represented in such a shoddy fashion. Rant over!…

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Added by James Massey on February 13, 2012 at 8:44am — No Comments

From Recruiter to Job Hunter…

So my second blog entry was going to be about Google Wave (don’t worry folks – it’s already written and you’ll get it soon enough!) but I read a great post last week on Twitter and decided to change tack.



@grahamsalisbury wrote:

“I am beginning to regard online job boards with the same degree of suspicion that I normally reserve for Wikipedia”



I couldn’t help but smile! I’ve been in the same… Continue

Added by Wendy Jacob on November 29, 2009 at 5:21pm — 1 Comment

Why HR is like the Yellow Pages

Current Yellow Pages logo.

Image via Wikipedia



Message and Medium Matter



One of the more irritating things about living in an apartment complex are the constant attempts at outreach by… Continue

Added by Michael VanDervort on September 28, 2009 at 7:29pm — 4 Comments

Advertise your jobs if you want to find the best hidden skills.

During the current financial crisis many companies are being forced to retrench staff; and it’s in times like these that quality employees are holding onto their jobs. Generally these are the candidates that are making a valuable contribution to their current employer and are less likely to be considered for retrenchment. But these are exactly the types of skills that recruiters will need to hunt down if they want to ensure that they are hiring the best.



South African… Continue

Added by Gillian Meier on May 19, 2009 at 7:21am — No Comments

Gaining Exposure By Giving The People What They Want

Gaining Exposure By Giving The People What They Want

by Chris Young , Tuesday, June 3, 2008



THERE IS A FAMOUS TINSELTOWN quote often attributed to comedian Red Skeleton about the well-attended 1958 funeral of Harry Cohn, the tyrant president of Columbia Pictures.



Skeleton said "Give the people what they want to see and they'll come out for it."



The sentiment is also an axiom for most businesses. When you provide a quality product or service that people… Continue

Added by 01. Lonnie McRorey on June 3, 2008 at 4:14pm — No Comments

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