I've been spending a lot of time lately working on promotional / employer branding materials for the benefit of my employer. As part of this work, I learned that if you want to get a message across, audio branding - AKA the use of music as part of the message, is pretty important.…

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Constructing the perfect recruitment advertising campaign is pivotal to the success of any recruitment and selection campaign. Recruitment advertising needs to be targeted, direct and customized to attract the best applicants.

Traditionally, the purpose of recruiting has been to fill vacancies or attract and reserve outstanding talent for the future. However, recruitment researchers have recently begun to explore…

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On a daily basis whilst posting my client’s vacancies onto the job boards it amazes me how poor the vast majority of the adverts are on major UK job boards. Poor grammar, spelling mistakes, little detail and no call to action are just a few of the issues I see daily.

I am shocked that major UK businesses are trusting agencies with their vacancies to be represented in such a shoddy fashion. Rant over!…

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So my second blog entry was going to be about Google Wave (don’t worry folks – it’s already written and you’ll get it soon enough!) but I read a great post last week on Twitter and decided to change tack.



@grahamsalisbury wrote:

“I am beginning to regard online job boards with the same degree of suspicion that I normally reserve for Wikipedia”



I couldn’t help but smile! I’ve been in the same… Continue

Message and Medium Matter



One of the more irritating things about living in an apartment complex are the constant attempts at outreach by… Continue

During the current financial crisis many companies are being forced to retrench staff; and it’s in times like these that quality employees are holding onto their jobs. Generally these are the candidates that are making a valuable contribution to their current employer and are less likely to be considered for retrenchment. But these are exactly the types of skills that recruiters will need to hunt down if they want to ensure that they are hiring the best.



South African… Continue

Gaining Exposure By Giving The People What They Want

by Chris Young , Tuesday, June 3, 2008



THERE IS A FAMOUS TINSELTOWN quote often attributed to comedian Red Skeleton about the well-attended 1958 funeral of Harry Cohn, the tyrant president of Columbia Pictures.



Skeleton said "Give the people what they want to see and they'll come out for it."



The sentiment is also an axiom for most businesses. When you provide a quality product or service that people… Continue