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All Blog Posts Tagged 'Brand' (28)

How to Measure the ROI of Employer Branding

2013 is certainly the Year of the Employer Brand.  41% of companies have developed an employer brand strategy, but how do you measure the effectiveness of your employment branding investments?…

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Added by Angela Yu on March 27, 2013 at 11:27am — No Comments

How Twitter Built My Brand

Oh, c’mon! Go ahead! Take a crack at it! It’s really not that intimidating. A couple tweets here, a couple tweets there; a 



few RT’s sprinkled in, several hundred #’s here, and……BAM!!! You’re a Tweetin’ machine! The first time I set up my first Twitter account, @MikeChuidian, I really didn’t know what to…

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Added by Michael Chuidian on March 13, 2013 at 9:30am — 52 Comments

2 Reasons why Facebook won't help you recruit



I've always been a big advocate of using Social Media for identifying and attracting talent and I'm old enough to have been using the internet to recruit since way before…

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Added by Michael Wright on March 13, 2013 at 4:00am — No Comments

10 Awesome "Careers Page" Ideas You Might Have Missed

Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side,  some employers do an outstanding job of making their Jobs section…

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Added by Jason Webster on March 7, 2013 at 12:30pm — No Comments

What Human Resources can Learn from the Brutal NHL Lockout

Roller Coaster enthusiasts are usually bummed by the extremely short track, wishing there were more ups, downs, and mega insane twists. While we can’t blame a thrill seeker for wanting a longer ride, maybe roller coasters are just meant to be short and to the point, and not drawn out, exhausting, and detrimental to those around it.

The NHL, it’s players, league officials, and fans of the game have just reached the end of their own long roller coaster ride.  While the lockout…

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Added by Christopher Young on January 22, 2013 at 9:30am — No Comments

How The Recruiting Animal Show Ruined My Brand

I started blogging on RBC back in May of 2011. I was just about to go back into recruiting, this time as a corporate recruiter. I’d played around the edges of social media for a while, but this was my first attempt at garnering an audience. I was terrified.

The wonderful people at RBC were very welcoming, and even the mean comments were worth something. I made some great online friends and worked with AMAZING people like…

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Added by Amy Ala on January 16, 2013 at 11:00pm — 4 Comments

Could your Recruitment Strategy be Damaging your Consumer Brand?

“We all know the power of negative word of mouth on image and reputation and what may have started out as an opportunity to communicate a strong employer brand may actually end up damaging it.”

Brett Minchington, …

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Added by Laura Purt on December 3, 2012 at 9:42am — No Comments

The Online Candidate Experience: Your first impression counts...

How do you communicate with your candidates? Do you know where they first heard of you, what spurred them to apply for the role or what their first impression was? In the vast communications landscape a candidate’s first sighting could have come from an array of sources. They, themselves, probably couldn’t tell you where their first influencer came from. Because of this companies must ensure they’re on top of their…

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Added by Laura Purt on September 25, 2012 at 6:00am — No Comments

Companies get creative: Three ways to use social media to attract top talent

Due to a global skills shortage, 65% of organisations have experienced problems resourcing in the past year. There has never been a better time for companies to get creative with recruitment and as organisations increasingly invest in social media to build their online communities, what is being done to stand out in this vast and ever-changing social landscape?

 …

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Added by Laura Purt on August 28, 2012 at 8:30am — No Comments

SW Recruitment Society Event - The importance of a great candidate experience

As the first event held by the newly established South West and South Wales Recruitment Society, it was an undeniable success. Entering a room filled with lively chatter, curiosity took hold. It was easy to see why this event was so popular.

Sponsored by TMP UK and Penna and hosted by David Thompson the Chair of the South West and…

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Added by Laura Purt on August 28, 2012 at 7:16am — No Comments

Employer Brand Leadership - Is your company doing enough?

If people are a company's key to gaining competitive advantage, then this is the area where an employer brand strategy should be looking to generate the most traction.

To place the sole responsibility for your employer brand strategy with one department, be that HR or Marketing makes no sense at all. This is a shared responsibility and so needs a shared involvement. How many CFO's or COO do you know that have involvement in their company's employer brand strategy? Then ask why it is…

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Added by Martin Shaw on August 25, 2012 at 6:00am — No Comments

Candidate Experience. Finally Getting the Recognition It Deserves…Sort of

There has been a lot of buzz around candidate experience lately. Many organizations have begun to realize that if they want to attract top talent, they need to provide a positive candidate experience throughout the application process.

Industry thought leaders Gerry Crispin, Ed Newman,…

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Added by Mike Vilimek on July 30, 2012 at 1:00pm — 2 Comments

Representation of a Reputation

I'm the current newbie here at Lipton Fleming and the other evening, whilst sharing a few civilised drinks and a game of Trivial Pursuit in the local, I was grilled by my friends about my new job. After the usual platitudes the conversation evolved into the way people perceive recruitment consultants. I doubt it will come as much as a surprise to hear that we aren't regarded very highly.

Recruitment consultants, on the whole, have a pretty bad reputation. I think it is…

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Added by Lipton Fleming on April 30, 2012 at 5:59am — No Comments

PeopleSoft Users! Learn to How to Improve Candidate Sourcing and Strengthen your Employer Brand

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Added by Stephanie Weirich on November 22, 2011 at 7:27pm — No Comments

Are You Google Friendly?

Google Friendly

 

Back in the day…… one of the most important obstacles in securing your dream job (other than skills, interviews & receiving the offer) was getting a good reference from your previous employers. These days there’s an extensive social media list of obstacles to consider aswell i.e. Google,…

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Added by Lipton Fleming on September 19, 2011 at 5:30am — No Comments

Stop Drifting and Start Driving Your Career

The ultimate purpose is to not just focus on the finish line but also understand the best method to get there and not hope or expect, but drive to achieve our career goals in the desired time.

If you are reading this you must have an interest in business, management, leadership and your own role in an organization. As students of these disciplines we constantly seek and find stories of success as defined by academics and executives that we identify as…

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Added by Jose J. Ruiz on January 22, 2011 at 1:41pm — No Comments

Candidate Response, Company Brand and Your ATS

Working your way past the locked door, to the room of the interview

I am sure that many of us have had our share of interviews. Gone through the process of entering in data and resume information into a company applicant tracking system for a position. For those of us who may be a little more savvy, we may have built our relationships, made contact with our influential contacts, networked and sweet-talked our way into an interview.

Denied

Whichever way you chose… Continue

Added by Benjamin McCall on July 9, 2010 at 1:19pm — 2 Comments

Is Your Recruitment Partner Damaging Your Bottom Line??

I was interested to see reports of a survey last week showing that poor treatment of failed job applicants can damage a consumer brand and seriously affect the bottom line. It’s something that I hear candidates talk about and am always amazed at the number of…

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Added by Mervyn Dinnen on June 14, 2010 at 5:39pm — 2 Comments

The 1-Step Personal Brand

You hear a lot about personal and corporate brands.



How to build them. Steps to address and repair them.



Brand Steps



There are many approaches and you can break it down and break it down into the minute and detailed steps. However, I have come to a conclusion that there is essentially only one thing you need to build a brand...



For your company. For yourself.



My opinion for… Continue

Added by Benjamin McCall on May 18, 2010 at 7:39pm — 6 Comments

A Readers Digest guide to Social Media!

A Readers Digest guide to Social Media!…

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Added by Dean Da Costa on March 25, 2010 at 6:04pm — No Comments

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