All Blog Posts Tagged 'Brand' (36)

The Power of Film - Ten Top Tips for successful Employer Branding films

Bringing brands and the workplace to life using film has been achieved successfully by many organizations, but the way in which it is now used when it is so accessible has created more opportunities for using this powerful medium as part of an employer brand strategy.



I regularly use film as part of…

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Added by Nick Price on October 16, 2014 at 8:00am — 3 Comments

Are You Going Employer Bland?

It has been a while since your company took a look at their employer brand. Unfortunately, it falls under the radar for many. They’ve become utterly sluggish in creating a new strategy for the outdated brand. The workforce that’s leaving their college internships for employment with benefits isn’t drawn to the same marketing and recruiting techniques as the…

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Added by Sean Pomeroy on October 13, 2014 at 11:57am — 1 Comment

Your Employer Brand Needs Some Attention

There. It’s out in the open. No foul intentions, but sometimes the truth can sting a little. There are tons of articles out there in cyber space covering employer branding with about million statistics in every one of them. Little did you know, your branding falls under the not-so-flattering category of statistics. One of the galling pieces of datum is that 29% of …

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Added by Raj Sheth on September 30, 2014 at 3:49pm — No Comments

How to Build Your Brand Ambassador Team

Brand ambassadors are great for business, morale and branding. Every company can benefit from brand ambassadors, but leaders aren’t always so sure where to start in identifying and developing them. Some will be hard to miss with their enthusiasm, while others will need some fostering.

Use Social Media

Social media strategist Jay…

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Added by Raj Sheth on April 19, 2014 at 12:30pm — 1 Comment

Hiring Outside of the Box

We believe that one of most exciting things about business is the opportunity to sculpt a culture. Each workforce has its own identity, it is up to recruiters and hiring managers to create this identity and build it. With a large focus on hiring for attitudinal and cultural…

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Added by Raj Sheth on October 29, 2013 at 1:11pm — 1 Comment

Recruiters: Keeping candidates warm...

Whenever recruitment is discussed attraction and retention is often the key focus but what happens in between? What do companies do to keep applicants engaged throughout the recruitment process and, crucially, what do they do at the offer stage?

Experienced recruiters know how hard it can be to find talented candidates so how…

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Added by Laura Purt on August 21, 2013 at 5:27am — No Comments

Zappos Raises Their Quitting Bonuses?

That’s right, you read that correctly, Zappos CEO Tony Hseich, offers new hires $2,000, plus payment for work done, in the first week of employment if the employee quits. Sounds crazy right?…

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Added by Sean Pomeroy on August 19, 2013 at 9:30am — 1 Comment

What Candidates Want, What Employees Need....

Recruiters can quickly get sucked into their own world, meaning that filling the position is all they see at the end of the tunnel. And that's a great Key Performance Indicator, after all, recruiters depend on getting "butts in seats".

Whether you're corporate or agency, the mark of a good recruiter is finding the right person for the job. In fact,…

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Added by Raj Sheth on August 14, 2013 at 12:56pm — No Comments

How to Measure the ROI of Employer Branding

2013 is certainly the Year of the Employer Brand.  41% of companies have developed an employer brand strategy, but how do you measure the effectiveness of your employment branding investments?…

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Added by Angela Yu on March 27, 2013 at 11:27am — No Comments

How Twitter Built My Brand

Oh, c’mon! Go ahead! Take a crack at it! It’s really not that intimidating. A couple tweets here, a couple tweets there; a 



few RT’s sprinkled in, several hundred #’s here, and……BAM!!! You’re a Tweetin’ machine! The first time I set up my first Twitter account, @MikeChuidian, I really didn’t know what to…

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Added by Mike Chuidian on March 13, 2013 at 9:30am — 51 Comments

2 Reasons why Facebook won't help you recruit



I've always been a big advocate of using Social Media for identifying and attracting talent and I'm old enough to have been using the internet to recruit since way before…

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Added by Michael Wright on March 13, 2013 at 4:00am — No Comments

10 Awesome "Careers Page" Ideas You Might Have Missed

Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side,  some employers do an outstanding job of making their Jobs section…

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Added by Jason Webster on March 7, 2013 at 12:30pm — No Comments

What Human Resources can Learn from the Brutal NHL Lockout

Roller Coaster enthusiasts are usually bummed by the extremely short track, wishing there were more ups, downs, and mega insane twists. While we can’t blame a thrill seeker for wanting a longer ride, maybe roller coasters are just meant to be short and to the point, and not drawn out, exhausting, and detrimental to those around it.

The NHL, it’s players, league officials, and fans of the game have just reached the end of their own long roller coaster ride.  While the lockout…

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Added by Christopher Young on January 22, 2013 at 9:30am — No Comments

How The Recruiting Animal Show Ruined My Brand

I started blogging on RBC back in May of 2011. I was just about to go back into recruiting, this time as a corporate recruiter. I’d played around the edges of social media for a while, but this was my first attempt at garnering an audience. I was terrified.

The wonderful people at RBC were very welcoming, and even the mean comments were worth something. I made some great online friends and worked with AMAZING people like…

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Added by Amy Ala on January 16, 2013 at 11:00pm — 4 Comments

Could your Recruitment Strategy be Damaging your Consumer Brand?

“We all know the power of negative word of mouth on image and reputation and what may have started out as an opportunity to communicate a strong employer brand may actually end up damaging it.”

Brett Minchington, …

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Added by Laura Purt on December 3, 2012 at 9:42am — No Comments

The Online Candidate Experience: Your first impression counts...

How do you communicate with your candidates? Do you know where they first heard of you, what spurred them to apply for the role or what their first impression was? In the vast communications landscape a candidate’s first sighting could have come from an array of sources. They, themselves, probably couldn’t tell you where their first influencer came from. Because of this companies must ensure they’re on top of their…

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Added by Laura Purt on September 25, 2012 at 6:00am — No Comments

Companies get creative: Three ways to use social media to attract top talent

Due to a global skills shortage, 65% of organisations have experienced problems resourcing in the past year. There has never been a better time for companies to get creative with recruitment and as organisations increasingly invest in social media to build their online communities, what is being done to stand out in this vast and ever-changing social landscape?

 …

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Added by Laura Purt on August 28, 2012 at 8:30am — No Comments

SW Recruitment Society Event - The importance of a great candidate experience

As the first event held by the newly established South West and South Wales Recruitment Society, it was an undeniable success. Entering a room filled with lively chatter, curiosity took hold. It was easy to see why this event was so popular.

Sponsored by TMP UK and Penna and hosted by David Thompson the Chair of the South West and…

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Added by Laura Purt on August 28, 2012 at 7:16am — No Comments

Employer Brand Leadership - Is your company doing enough?

If people are a company's key to gaining competitive advantage, then this is the area where an employer brand strategy should be looking to generate the most traction.

To place the sole responsibility for your employer brand strategy with one department, be that HR or Marketing makes no sense at all. This is a shared responsibility and so needs a shared involvement. How many CFO's or COO do you know that have involvement in their company's employer brand strategy? Then ask why it is…

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Added by Martin Shaw on August 25, 2012 at 6:00am — No Comments

Candidate Experience. Finally Getting the Recognition It Deserves…Sort of

There has been a lot of buzz around candidate experience lately. Many organizations have begun to realize that if they want to attract top talent, they need to provide a positive candidate experience throughout the application process.

Industry thought leaders Gerry Crispin, Ed Newman,…

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Added by Mike Vilimek on July 30, 2012 at 1:00pm — 2 Comments

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