All Blog Posts Tagged 'Branding' (83)

Improve your LinkedIn Company Page in 4 Easy Steps

In this blog post, you will learn how to improve your LinkedIn Company Page in 4 easy steps!

Benefits of a LinkedIn Company…

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Added by Kristina Martic on May 15, 2018 at 9:17am — No Comments

What is the difference between Employer Branding and Recruitment Marketing?

Employer Branding and Recruitment Marketing have gone from HR buzzwords to must have recruiting strategies. However, many HR professionals are still puzzled by these terms and they can’t…

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Added by Mario Buntić on March 29, 2018 at 3:01am — No Comments

Building a career in Employer Branding: Q&A with Jason Jones of LogMeIn

There was so much to learn about the life of Jason Jones and how he is leading recruitment marketing efforts at LogMeIn as their Employer Branding Specialist. We were fortunate enough to dig into the ins and outs of a day in the life of an All-Star Employer Brander and how much passion there is for ensuring people love their…

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Added by Phil Strazzulla on March 19, 2018 at 12:00am — No Comments

Tips on Building a Career in Employer Branding

Yesterday we got the chance to talk with Lisa Chartier of Philips about what it takes to work in employer branding. While you can view the entire discussion below, we wanted to share some of the key takeaways from our conversation.

Also, you can click here for employer branding jobs from companies around the world, updated via the hashtag…

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Added by Phil Strazzulla on March 15, 2018 at 12:30pm — No Comments

Driving ROI Through Employer Branding

Employer Branding return on investment (ROI) can seem like a very nebulous and hard to measure concept.  However, we all know that without a clear business case, it's not wise to spend resources on any activity.  And, we see time and again the business leaders who are able to link their efforts to changes in the P&L get more freedom and control within the organization.

So, it's pretty important to master this concept.

Here are the mistakes I see people make with…

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Added by Phil Strazzulla on March 12, 2018 at 12:00pm — No Comments

How Strong is Your Employer Branding?

First things first, what does employer branding really mean?

Employer brand is the term commonly used to describe an a company’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.

According to the LinkedIn…

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Added by ISL Recruitment on February 16, 2018 at 5:00am — No Comments

Who Is Responsible for Employer Branding? CEO, HR, or Marketing?

What came first, the chicken or the egg?

Who is the greatest female tennis player of all-time?

Who belongs on the Mount Rushmore of…

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Added by Anthony E. Gyamfi on February 28, 2017 at 12:13pm — No Comments

5 Ways to Include Your Employees in Your Employer Branding Efforts

By Tracie M. Davis, MBA

There are lots of organizations that invest a lot of time and money into developing a strong employer brand to attract top talent. Leaders understand the power employer branding has in sparking the interest of talented professionals.

Now, what happens…

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Added by Tracie Davis on May 21, 2016 at 12:13pm — No Comments

Why Your Company Needs Employer Branding & How To Get Started

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at KeyInterval Research and Founder of HRExaminer, to share my…

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Added by Will Staney on May 3, 2016 at 3:33pm — 1 Comment

Why Hiring Managers are Responsible for Business Branding

How businesses treat their candidates during the recruitment process directly impacts the perception of their brand in the market. The public image of a business doesn’t just stop with the marketing department, it is affected by the way in which businesses treat people – that means potential candidates as well…

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Added by Enigma People Soultions on January 20, 2015 at 9:30am — 2 Comments

Employer Branding - Focus on the business outcomes, not the methodology

Whenever I begin working with a new client, my first task is to understand the landscape. Often what people think they want is not always what they actually need. They look at what appears to be a solution, but without asking the right questions. This often focuses on inputs rather than outputs –we want some staff training/focus groups/workshops as opposed to what is the business outcome we want to achieve?

Don’t aim to solve problems.…

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Added by Nick Price on November 12, 2014 at 7:30am — No Comments

Competing for Talent with the Top Employment Brands

10.20.14 Top Employment Brands

ERE recently highlighted a list of the Top Employment Brands according to WilsonHCG, a recruitment outsourcing company. Their study considered multiple elements in their ranking system, including job board presence,…

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Added by Ashley Zito Rowe on October 21, 2014 at 10:30am — No Comments

Three Simple Strategies to Secure the Best Talent

Jim Collins once said that great vision without great people is irrelevant. For your business to thrive, you need to secure candidates with talent, passion and the drive to turn vision into reality.

So, how do you get an exceptional team around you? Not only do your…

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Added by Roxanne Abercrombie on October 17, 2014 at 11:30am — No Comments

Employee Branding: Quantity v's Quality



A misconception amongst many hiring managers is the belief that being a recognised or international company/brand is enough to attract the best talent. New research has now proven statistically that this is definitely not the case. The real truth is, regardless of your company size, finding…

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Added by Tracey Lane on July 31, 2014 at 8:30pm — 1 Comment

5 Places to Build Your Visual Brand

As a video interviewing company, we embrace the power of visual tools in the hiring process. Face-to-face screening and interviewing brings an element into the process that no resume, or phone conversation can bring. That being said, there are so many ways to build brand recognition and reputation with visuals throughout every step of the …

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Added by Julie Salerno on June 7, 2014 at 10:30am — 1 Comment

News from #InTalent: Has LinkedIn Handed Recruiters a Branding Pandora's Box?

On Wednesday, the big news at Talent Connect was that LinkedIn had gone mobile.  But mobile access wasn't the only upgrade that LinkedIn's Recruiter product received, although this one received very little fanfare:  recruiters who occupy a LinkedIn Recruiter seat can now post status updates directly onto…

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Added by Crystal Miller on October 18, 2013 at 7:30am — 4 Comments

Branding Through Video Interviewing

A company’s brand is who they are and what sets them apart. There are probably thousands of other companies in most industries, but there are only a handful of names that people will recognize. They will recognize those names because of clearly defined and successfully promoted branding. Even if a company offers the exact same services or products as the other guy, the company with the established brand will always do…

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Added by Angela Yu on August 14, 2013 at 12:59pm — No Comments

Employer Branding without a Motion Picture

small__4259789467 Company's dedicated largely to HR, should be excited for the new Owen Wilson and Vince Vaughn movie, The Internship, that came out this past weekend. These two 40-something, tech illiterate Joe's are vying for a much coveted internship with Google. If their employer brand wasn't awesome enough, this movie made Google the employer of the century.

Viewers get an inside look at the perks of being a Google employee. We see slides, nap pods,…

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Added by Angela Yu on June 13, 2013 at 3:21pm — No Comments

Elevate your Employer Brand through your Employees

Your employer brand is a major factor in your ability to recruit and hire top talent. According to the RolePoint  infographic below, 7 in 10 job seekers say the job and the company are equally important in deciding whether to accept a…

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Added by Jen Dewar on June 8, 2013 at 11:00am — No Comments

Recruiting Innovation: And the Oscar goes to......

Ok - so perhaps it is not all that innovative, but as an aspiring filmmaker (as if you have extra time between running a desk and family) and New York Film Academy grad I could not resist.

The popular online marketing place Etsy is…

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Added by Tim Spagnola on June 6, 2013 at 7:30am — 2 Comments

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