How businesses treat their candidates during the recruitment process directly impacts the perception of their brand in the market. The public image of a business doesn’t just stop with the marketing department, it is affected by the way in which businesses treat people – that means potential candidates as well…Continue
Whenever I begin working with a new client, my first task is to understand the landscape. Often what people think they want is not always what they actually need. They look at what appears to be a solution, but without asking the right questions. This often focuses on inputs rather than outputs –we want some staff training/focus groups/workshops as opposed to what is the business outcome we want to achieve?
Don’t aim to solve problems.…Continue
Added by Nick Price on November 12, 2014 at 7:30am — No Comments
ERE recently highlighted a list of the Top Employment Brands according to WilsonHCG, a recruitment outsourcing company. Their study considered multiple elements in their ranking system, including job board presence,…Continue
Added by Ashley Zito Rowe on October 21, 2014 at 10:30am — No Comments
So, how do you get an exceptional team around you? Not only do your…Continue
Added by Roxanne Abercrombie on October 17, 2014 at 11:30am — No Comments
A misconception amongst many hiring managers is the belief that being a recognised or international company/brand is enough to attract the best talent. New research has now proven statistically that this is definitely not the case. The real truth is, regardless of your company size, finding…
As a video interviewing company, we embrace the power of visual tools in the hiring process. Face-to-face screening and interviewing brings an element into the process that no resume, or phone conversation can bring. That being said, there are so many ways to build brand recognition and reputation with visuals throughout every step of the …Continue
On Wednesday, the big news at Talent Connect was that LinkedIn had gone mobile. But mobile access wasn't the only upgrade that LinkedIn's Recruiter product received, although this one received very little fanfare: recruiters who occupy a LinkedIn Recruiter seat can now post status updates directly onto…Continue
A company’s brand is who they are and what sets them apart. There are probably thousands of other companies in most industries, but there are only a handful of names that people will recognize. They will recognize those names because of clearly defined and successfully promoted branding. Even if a company offers the exact same services or products as the other guy, the company with the established brand will always do…Continue
Added by Angela Yu on August 14, 2013 at 12:59pm — No Comments
Company's dedicated largely to HR, should be excited for the new Owen Wilson and Vince Vaughn movie, The Internship, that came out this past weekend. These two 40-something, tech illiterate Joe's are vying for a much coveted internship with Google. If their employer brand wasn't awesome enough, this movie made Google the employer of the century.
Viewers get an inside look at the perks of being a Google employee. We see slides, nap pods,…Continue
Added by Angela Yu on June 13, 2013 at 3:21pm — No Comments
Your employer brand is a major factor in your ability to recruit and hire top talent. According to the RolePoint infographic below, 7 in 10 job seekers say the job and the company are equally important in deciding whether to accept a…Continue
Added by Jen Dewar on June 8, 2013 at 11:00am — No Comments
Ok - so perhaps it is not all that innovative, but as an aspiring filmmaker (as if you have extra time between running a desk and family) and New York Film Academy grad I could not resist.
The popular online marketing place Etsy is…Continue
You’ve likely heard the buzz over Employer Branding. We’ve seen excellent articles detailing the steps to success, as well as …Continue
Added by Jason Webster on April 18, 2013 at 3:00pm — No Comments
2013 is certainly the Year of the Employer Brand. 41% of companies have developed an employer brand strategy, but how do you measure the effectiveness of your employment branding investments?…Continue
Added by Angela Yu on March 27, 2013 at 11:27am — No Comments
Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section…Continue
Added by Jason Webster on March 7, 2013 at 12:30pm — No Comments
The stats are scary.
The average cost-per-hire is something like $5,000 USD.…
Recruiting is something that many folks simply happen in to. Expedia's Jeremy Langhan did, I did and countless other recruiters will tell you a similar tale. While some of us are naturally gifted and others need a bit more polish the truth is, there are basics that everyone needs to learn. Nowhere is this more true than in the world of corporate recruiting.
The secret hiring sauce is like any other finely tuned recipe, it changes subtly over time. It may have different high and low…Continue
Added by Raj Sheth on February 26, 2013 at 12:32pm — No Comments
Human Resources is different than recruiting which is different than hiring. If you find yourself at a small company, chances are you may find yourself doing all three jobs, sometimes all in one day. Here are some basic primers on each job and how to manage them when you're wearing more than one hat in the hiring department.
Breaking down HR: in some corners of the internet you will find a nested menu of all the categories that HR has ever been responsible for. And then, if you are…Continue
Added by Raj Sheth on February 25, 2013 at 2:00pm — No Comments
I've been spending a lot of time lately working on promotional / employer branding materials for the benefit of my employer. As part of this work, I learned that if you want to get a message across, audio branding - AKA the use of music as part of the message, is pretty important.…
Added by Michael Wright on February 21, 2013 at 3:30am — No Comments
Do you remember as a child always being told to ‘go outside and play’? We’ve all heard it, whether we liked to watch TV, read a book or play games, the outdoors was always a better alternative according to our elders. Though we didn’t realise it at the time, it widened our perspectives, expanded our…Continue
Added by Laura Purt on January 24, 2013 at 7:33am — No Comments
In this past week’s 5 Recruitment Marketing Articles of the Week, I highlighted a podcast with Valve Software’s Gabe Newell where he spoke about their unique workplace and employment culture.
First, I just want to say I’m a huge Valve fan and they make some of my favorite (and arguably greatest) video games in the world including the Half Life and…Continue
Added by Chris Brablc on January 23, 2013 at 2:31pm — No Comments