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All Blog Posts Tagged 'Branding' (70)

5 Places to Build Your Visual Brand

As a video interviewing company, we embrace the power of visual tools in the hiring process. Face-to-face screening and interviewing brings an element into the process that no resume, or phone conversation can bring. That being said, there are so many ways to build brand recognition and reputation with visuals throughout every step of the …

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Added by Julie Salerno on June 7, 2014 at 10:30am — 1 Comment

News from #InTalent: Has LinkedIn Handed Recruiters a Branding Pandora's Box?

On Wednesday, the big news at Talent Connect was that LinkedIn had gone mobile.  But mobile access wasn't the only upgrade that LinkedIn's Recruiter product received, although this one received very little fanfare:  recruiters who occupy a LinkedIn Recruiter seat can now post status updates directly onto…

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Added by Crystal Miller on October 18, 2013 at 7:30am — 4 Comments

Branding Through Video Interviewing

A company’s brand is who they are and what sets them apart. There are probably thousands of other companies in most industries, but there are only a handful of names that people will recognize. They will recognize those names because of clearly defined and successfully promoted branding. Even if a company offers the exact same services or products as the other guy, the company with the established brand will always do…

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Added by Angela Yu on August 14, 2013 at 12:59pm — No Comments

Employer Branding without a Motion Picture

small__4259789467 Company's dedicated largely to HR, should be excited for the new Owen Wilson and Vince Vaughn movie, The Internship, that came out this past weekend. These two 40-something, tech illiterate Joe's are vying for a much coveted internship with Google. If their employer brand wasn't awesome enough, this movie made Google the employer of the century.

Viewers get an inside look at the perks of being a Google employee. We see slides, nap pods,…

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Added by Angela Yu on June 13, 2013 at 3:21pm — No Comments

Elevate your Employer Brand through your Employees

Your employer brand is a major factor in your ability to recruit and hire top talent. According to the RolePoint  infographic below, 7 in 10 job seekers say the job and the company are equally important in deciding whether to accept a…

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Added by Jen Picard on June 8, 2013 at 11:00am — No Comments

Recruiting Innovation: And the Oscar goes to......

Ok - so perhaps it is not all that innovative, but as an aspiring filmmaker (as if you have extra time between running a desk and family) and New York Film Academy grad I could not resist.

The popular online marketing place Etsy is…

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Added by Tim Spagnola on June 6, 2013 at 7:30am — 2 Comments

5 Impacts Of A Strong Employer Brand

You’ve likely heard the buzz over Employer Branding. We’ve seen excellent articles detailing the steps to success, as well as …

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Added by Jason Webster on April 18, 2013 at 3:00pm — No Comments

How to Measure the ROI of Employer Branding

2013 is certainly the Year of the Employer Brand.  41% of companies have developed an employer brand strategy, but how do you measure the effectiveness of your employment branding investments?…

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Added by Angela Yu on March 27, 2013 at 11:27am — No Comments

10 Awesome "Careers Page" Ideas You Might Have Missed

Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side,  some employers do an outstanding job of making their Jobs section…

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Added by Jason Webster on March 7, 2013 at 12:30pm — No Comments

Why aren't more employers using video for employer branding?

The stats are scary.





The average cost-per-hire is something like $5,000 USD.…





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Added by Michael Wright on March 5, 2013 at 4:00am — 5 Comments

Recruiting 101: The Secret Hiring Sauce

Recruiting is something that many folks simply happen in to. Expedia's Jeremy Langhan did, I did and countless other recruiters will tell you a similar tale. While some of us are naturally gifted and others need a bit more polish the truth is, there are basics that everyone needs to learn. Nowhere is this more true than in the world of corporate recruiting.

The secret hiring sauce is like any other finely tuned recipe, it changes subtly over time. It may have different high and low…

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Added by Raj Sheth on February 26, 2013 at 12:32pm — No Comments

What is HR in Charge of?

Human Resources is different than recruiting which is different than hiring. If you find yourself at a small company, chances are you may find yourself doing all three jobs, sometimes all in one day. Here are some basic primers on each job and how to manage them when you're wearing more than one hat in the hiring department.

Breaking down HR: in some corners of the internet you will find a nested menu of all the categories that HR has ever been responsible for. And then, if you are…

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Added by Raj Sheth on February 25, 2013 at 2:00pm — No Comments

More than words: 3 Reasons why music matters in your messaging

I've been spending a lot of time lately working on promotional / employer branding materials for the benefit of my employer. As part of this work, I learned that if you want to get a message across, audio branding - AKA the use of music as part of the message, is pretty important.…



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Added by Michael Wright on February 21, 2013 at 3:30am — No Comments

Struggling to concentrate in the office? "Go outside and play..."

Do you remember as a child always being told to ‘go outside and play’? We’ve all heard it, whether we liked to watch TV, read a book or play games, the outdoors was always a better alternative according to our elders. Though we didn’t realise it at the time, it widened our perspectives, expanded our…

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Added by Laura Purt on January 24, 2013 at 7:33am — No Comments

What’s remarkable about your organization?

In this past week’s 5 Recruitment Marketing Articles of the Week, I highlighted a podcast with Valve Software’s Gabe Newell where he spoke about their unique workplace and employment culture.

First, I just want to say I’m a huge Valve fan and they make some of my favorite (and arguably greatest) video games in the world including the Half Life and…

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Added by Chris Brablc on January 23, 2013 at 2:31pm — No Comments

Celebrate LinkedIn’s Milestone With A Free Profile Picture Enhancement

2013 is a very special year for LinkedIn…the company started the new year off by breaking the 200-million member mark.

Now while that’s great news for the company and its shareholders, as well as many of its business-owner members, it can mean a bit of a challenge for you as a job seeker.

The good news is that as a member of LinkedIn, you have a HUGE audience.

The bad news is, you also face a TON of competition.

So how do you tap into the vast…

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Added by Amos on January 21, 2013 at 11:56am — No Comments

Social Recruiting 2013: Think Like Marketing



As the “battle for talent” heats up in 2013, the buzz will be about the hot trends in Social Recruiting: Employer Branding, Mobile Engagement, Social Sharing, Talent Communities, and Recruitment Videos.…

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Added by Jason Webster on December 28, 2012 at 12:34pm — No Comments

Could your Recruitment Strategy be Damaging your Consumer Brand?

“We all know the power of negative word of mouth on image and reputation and what may have started out as an opportunity to communicate a strong employer brand may actually end up damaging it.”

Brett Minchington, …

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Added by Laura Purt on December 3, 2012 at 9:42am — No Comments

Are You Embracing Recruitment's Black Hole?

Do you ask candidates for feedback on your recruitment process? Not just the successful ones but the unsuccessful as well?If you do, how in-depth do you go and how do you use the data to positively impact future recruitment? And if you don’t, you’re missing out...

Many people talk about how to manage recruitment’s black hole, understand it or even outwit it but what about…

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Added by Laura Purt on November 26, 2012 at 9:30am — No Comments

These 5 Top Facebook Career Pages "Get It"

The traditional recruiting approach is to hire a third party recruiting firm or individual recruiter who writes boring job descriptions, throws “hail mary” listings on job boards and works their network.

There is nothing wrong with this, but if you want younger, tech-savvy employees, I believe you need to go to Facebook: home of 1 billion people!

Here are 5 companies that are leveraging their Social Recruiting efforts by doing a good job with their Facebook Careers pages.  All…

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Added by Jason Webster on November 20, 2012 at 10:00am — 2 Comments

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