So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…

Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…

You always hear the same old tips about how to research into the company, interviewer, role and question preparation. Well we’ve already covered those off in depth in our Ultimate Interview Guide, so we wanted to give you some basic but lesser known tips to get you through your interview and see you into round two.

Here are…

Within a given recruitment marketing strategy, you will be crafting and sharing a number of recruitment messages and content that aim to provide value to your overall recruiting performance.  From your job ads, to your Career Site landing pages to your email campaigns, your organization will be interacting with candidates consistently through the messages you produce from a recruiting perspective.

And while job ads are the most talked about form of messaging that people talk…

Earlier this week, I examined one of the more important topics regarding mobile recruiting, which is how to make your Career Site more mobile friendly. With the two main methods explored being the Smartphone App vs. the mSite.

In…

“I am the greatest; I said that even before I knew I was.” These are the words of arguably the greatest of all time, Muhammad Ali.  He gave everything to be the best at what he did.

With Gold, Silver and Bronze up for grabs in London, is it ok to strive for less than the best?  In my opinion it’s not.  That’s the opinion of someone who is not a world class athlete that has not earned the right to be part of the greatest show on earth.  I absolutely respect each competitor who…

This post was inspired by Keith McIllvaine’s blog post Recruiting on the Move.

With the number of smartphone owners rising by the year (by all accounts), it’s not hard to predict that mobile applications are the way that most people will interact with the web. …

If you haven’t learned by now, I’m kind of a sports geek.  Not only do I geek out for the NBA Draft but I also find the Major League Baseball trade deadline to be incredibly interesting.

It’s at this point in the MLB season that can make or break a team’s playoff chances.  General Managers are currently deciding where their team stands in the playoff race and if they…

I resigned not too long ago before setting up my own agency and so its pretty fresh in my mind how difficult it can be - scary, wrenching etc. After witnessing one of my consultants get a bit "frustrated" with a candidate about this it made me think, as recruiters, we can sometimes get a bit blasé about the subject, so I recently wrote a blog post on resigning for our…

Yesterday, for a presentation I was giving on HR.com on the Candidate Experience, I received a really interesting question from a attendee on Source of Influence:

How many touch-points do you need typically for a candidate to apply?

First, it’s a great question.  I’ll be the first to admit, I don’t have enough data to give a definitive answer today but we are striving to understand this…

A visually appealing cover photo can do wonders for a Facebook career page. Here we are having an inside look on the Southern Company's Career page. What did they do right and what can they improve on?

Click here to learn from the successes and downfalls on their …

The evolution of the Career Site has occurred rapidly over the last decade.  Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities.

Candidates no longer just want a job search for open positions (although that’s a necessity) but they want to learn about your company and culture so they can make an…

As my recruitment career continues and the list of candidates I deal with increases, it becomes very apparent that there is a small minority that truly stand out above the rest, the elite. There is a very definite quality they have and that is shown in the extra level of effort in all that they do.

With Euro 2012 in full flight (never mind England, we'll get…

It goes without saying that networking is an effective way to build your business, or to get yourself seen when looking for a new career. Back in the day, that meant pressing the flesh and exchanging business cards, but the internet era has made that something of a thing of the…

Most recruiting organizations are measuring huge amounts of data in their recruitment marketing process.  From recruitment funnel metrics to Career Site traffic to SEO keywords to source of hire metrics, these organizations have a wealth of data to analyze in order to help them make better recruiting decisions.

To be successful, it’s not just important to make sure you…

You finish writing your resume and you are now off into the scary world of online job hunting. You head straight for the biggest online career websites (ex: Monster, Dice, etc…), and upload your resume. You feel confident that your future employer is out there and will soon see your resume. Soon the two of you will start a wonderful career partnership that all started…

Recruiting is not just a quality game but it’s a numbers game as well. For any large to medium size organization recruiting is a continuous cycle of engaging and trying to find that right candidate for an open position.

Unless you have a dedicated sourcing team that proactively goes to find candidates that fit your organization, you are most likely relying on a recruitment advertising strategy of trying to reach the right candidates. With these initiatives, you are really…

This post originally appeared on the Talent Technology blog: http://www.talenttech.com/blog/candidate-engagement-winners-losers-and-omgpleasechooseanewcareer

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Once upon a time, before I knew anything about the recruiting industry, I found myself laid-off and looking for work. And in the midst of that…

The advent of Internet has opened new avenues for people to build and sustain professional and business relationships. LinkedIn is one such communication channel that facilitates a robust and authentic pool of talent. By employing LinkedIn profile writing services, professionals and businesses can support…

I’ve been writing a lot on about the candidate experience over the past several weeks and one question I’ve been getting a good deal is “where should I start?”  I tend to throw out a lot of things you can do to improve about the candidate experience and realize that it would be helpful to focus on a few that I think are some of the most important.

And while I think…