In the past, marketing and advertising has been about traditional media, whether in print or on TV and radio. The rise of the internet has changed all that. Banner advertising, social media platforms, blogs and even in-game adverts have brought new opportunities to reach consumers and new challenges for marketing departments.
Perhaps the biggest difference with these new digital channels is that many of them are a two-way street. No longer do marketers just pump out their message:…Continue
Added by Mary Yohanan on June 17, 2016 at 3:05am — No Comments
A recent article in the Huffington Post posed an interesting question: what drives digital transformation – technology or strategy? Is it technology innovations which determines businesses…Continue
Added by Enigma People Soultions on September 8, 2015 at 9:20am — No Comments
There is a paradigm shift in marketing. If the marketers of earlier centuries were to return to earth today, they would be mesmerized by how information, communication and technological advancements have transformed how marketing is done. Digital marketing is the new way of doing business.
Added by Jenny Richards on January 31, 2015 at 2:00am — No Comments
A career change is a life altering decision and should be properly thought through and planned. It can mean a complete transition to a new job, a new employer or a new industry. If a person chooses to change career direction, for example they have been in …Continue
Added by Lipton Fleming on October 10, 2011 at 10:18am — No Comments