The only thing more important than the language you use are the actions you take with both contributing to the perceptions that others have of you. Recently, I watched a CEO speaking with a large group of employees talking as though he were a champion of his people, yet, his language betrayed him as he created an image that his words were merely false praise. A few examples of his comments included:

“We had a great first quarter, the best ever, but I know we can do even better than…