There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at KeyInterval Research and Founder of HRExaminer, to share my… Continue
Added by Will Staney on May 3, 2016 at 3:33pm —
Today’s candidate finding your job description on your company careers page is not going to be their first interaction with your brand. More than likely that candidate has done some research on you long before they ever make it to the apply stage. Today’s candidate will dig into your social… Continue
Added by Daniel Fogel on August 4, 2015 at 2:00pm —
How businesses treat their candidates during the recruitment process directly impacts the perception of their brand in the market. The public image of a business doesn’t just stop with the marketing department, it is affected by the way in which businesses treat people – that means potential candidates as well… Continue
Added by Enigma People Soultions on January 20, 2015 at 9:30am —
Whenever I begin working with a new client, my first task is to understand the landscape. Often what people think they want is not always what they actually need. They look at what appears to be a solution, but without asking the right questions. This often focuses on inputs rather than outputs –we want some staff training/focus groups/workshops as opposed to what is the business outcome we want to achieve?
Don’t aim to solve problems.… Continue
Added by Nick Price on November 12, 2014 at 7:30am —
Bringing brands and the workplace to life using film has been achieved successfully by many organizations, but the way in which it is now used when it is so accessible has created more opportunities for using this powerful medium as part of an employer brand strategy. Continue
I regularly use film as part of…
Added by Nick Price on October 16, 2014 at 8:00am —
It has been a while since your company took a look at their employer brand. Unfortunately, it falls under the radar for many. They’ve become utterly sluggish in creating a new strategy for the outdated brand. The workforce that’s leaving their college internships for employment with benefits isn’t drawn to the same marketing and recruiting techniques as the… Continue
Added by Sean Pomeroy on October 13, 2014 at 11:57am —
There. It’s out in the open. No foul intentions, but sometimes the truth can sting a little. There are tons of articles out there in cyber space covering employer branding with about million statistics in every one of them. Little did you know, your branding falls under the not-so-flattering category of statistics. One of the galling pieces of datum is that 29% of … Continue
Added by Raj Sheth on September 30, 2014 at 3:49pm —
If you are in the market for a new job, there is good news. Times have never been better for easy access to information on available jobs. Regardless of whether you are looking for jobs in Orlando, Florida, Los Angeles, New York or anywhere else in America, you can quickly find job listings online, or in traditional job sources such as newspapers and drop-in employment centers. It is even possible to set up auto alerts to be notified when opportunities matching your skills become… Continue
Added by John Conor on September 28, 2014 at 11:38pm —
We believe that one of most exciting things about business is the opportunity to sculpt a culture. Each workforce has its own identity, it is up to recruiters and hiring managers to create this identity and build it. With a large focus on hiring for attitudinal and cultural…
Added by Raj Sheth on October 29, 2013 at 1:11pm —
Recruiters can quickly get sucked into their own world, meaning that filling the position is all they see at the end of the tunnel. And that's a great Key Performance Indicator, after all, recruiters depend on getting "butts in seats".
Whether you're corporate or agency, the mark of a good recruiter is finding the right person for the job. In fact,…
Added by Raj Sheth on August 14, 2013 at 12:56pm —
Company's dedicated largely to HR, should be excited for the new Owen Wilson and Vince Vaughn movie, The Internship, that came out this past weekend. These two 40-something, tech illiterate Joe's are vying for a much coveted internship with Google. If their employer brand wasn't awesome enough, this movie made Google the employer of the century.
Viewers get an inside look at the perks of being a Google employee. We see slides, nap pods,… Continue
Added by Angela Yu on June 13, 2013 at 3:21pm —
Ok - so perhaps it is not all that innovative, but as an aspiring filmmaker (as if you have extra time between running a desk and family) and New York Film Academy grad I could not resist.
The popular online marketing place Etsy is… Continue
Added by Tim Spagnola on June 6, 2013 at 7:30am —
You’ve likely heard the buzz over Employer Branding. We’ve seen excellent articles detailing the steps to success, as well as … Continue
Added by Jason Webster on April 18, 2013 at 3:00pm —
In a desperate attempt to stay relevant to what some people claim is an increasingly disenchanted audience, especially teens, FB is soon to be rolling out a more visual and less cluttered… Continue
Added by Michael Wright on March 13, 2013 at 1:51am —
Most Careers pages are boring. As we pointed out last month, some remind you of a visit to the DMV. On the flip side, some employers do an outstanding job of making their Jobs section… Continue
Added by Jason Webster on March 7, 2013 at 12:30pm —
The stats are scary. Continue
The average cost-per-hire is something like $5,000 USD.…
Added by Michael Wright on March 5, 2013 at 4:00am —
Recruiting is something that many folks simply happen in to. Expedia's Jeremy Langhan did, I did and countless other recruiters will tell you a similar tale. While some of us are naturally gifted and others need a bit more polish the truth is, there are basics that everyone needs to learn. Nowhere is this more true than in the world of corporate recruiting.
The secret hiring sauce is like any other finely tuned recipe, it changes subtly over time. It may have different high and low… Continue
Added by Raj Sheth on February 26, 2013 at 12:32pm —
Human Resources is different than recruiting which is different than hiring. If you find yourself at a small company, chances are you may find yourself doing all three jobs, sometimes all in one day. Here are some basic primers on each job and how to manage them when you're wearing more than one hat in the hiring department.
Breaking down HR: in some corners of the internet you will find a nested menu of all the categories that HR has ever been responsible for. And then, if you are… Continue
Added by Raj Sheth on February 25, 2013 at 2:00pm —
Do you remember as a child always being told to ‘go outside and play’? We’ve all heard it, whether we liked to watch TV, read a book or play games, the outdoors was always a better alternative according to our elders. Though we didn’t realise it at the time, it widened our perspectives, expanded our… Continue
Added by Laura Purt on January 24, 2013 at 7:33am —
In this past week’s 5 Recruitment Marketing Articles of the Week, I highlighted a podcast with Valve Software’s Gabe Newell where he spoke about their unique workplace and employment culture.
First, I just want to say I’m a huge Valve fan and they make some of my favorite (and arguably greatest) video games in the world including the Half Life and… Continue
Added by Chris Brablc on January 23, 2013 at 2:31pm —