I recently started working with two new clients on website projects, and both of them were adamant that they did not want to include blogging on their sites. They viewed blogs as too personal, informal, and unprofessional, and were concerned they would attract spammers and trolls.
Their concerns have merit of course, and the negative perceptions are understandable given the…Continue
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approaches to acquiring…Continue
In Can LinkedIn Groups be Saved? I suggested enhancements Linkedin could make to improve the value and restore the vitality of LinkedIn groups. No matter how many improvements LinkedIn makes to the feature, however, the quality of LinkedIn…Continue
Added by Courtney Hunt on June 3, 2015 at 9:20am — No Comments
Almost six years ago, practically on a whim, I created a LinkedIn group. My vaguely-defined goal was to create a community of people who shared my interest in the applications and implications of social technologies in organizations. Throughout the remainder of 2009, in addition to growing my own group, I was also an active participant in several other related groups that helped me learn more…Continue
Added by Courtney Hunt on May 20, 2015 at 9:09am — No Comments
In earlier SMART Articles, I discussed the evolutionary phases in becoming a digital organization, described how all business functions are being transformed by social and digital technologies, articulated the primary barriers to digital engagement, and offered a digital transformation framework (to read these and other related pieces,…Continue
Added by Courtney Hunt on April 30, 2015 at 9:28am — No Comments
I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most efficient and effective ways possible.
When it comes to social and digital technologies in particular, although I do believe, I’m not naïve…Continue
Added by Courtney Hunt on April 16, 2015 at 9:28am — No Comments
After writing 5 Digital Resolutions Everyone Should Make (and Keep!), I committed to following my own advice. Since the beginning of the year, I have focused on cleaning up not just my own digital footprint, but that of The…Continue
Added by Courtney Hunt on April 10, 2015 at 8:00am — No Comments
In spite (or perhaps because) of rapid and ongoing technological advances, many individuals today are inadequately prepared to leverage available tools and technologies to communicate and collaborate with their colleagues and external stakeholders. Traditionally, the Digital Divide was about access and cost, but it is becoming an issue of knowledge and use (see…Continue
Added by Courtney Hunt on April 1, 2015 at 8:39am — No Comments