I recently started working with two new clients on website projects, and both of them were adamant that they did not want to include blogging on their sites. They viewed blogs as too personal, informal, and unprofessional, and were concerned they would attract spammers and trolls.
Their concerns have merit of course, and the negative perceptions are understandable given the…Continue
Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approaches to acquiring…Continue
In Can LinkedIn Groups be Saved? I suggested enhancements Linkedin could make to improve the value and restore the vitality of LinkedIn groups. No matter how many improvements LinkedIn makes to the feature, however, the quality of LinkedIn…Continue
Added by Courtney Hunt on June 3, 2015 at 9:20am — No Comments
Almost six years ago, practically on a whim, I created a LinkedIn group. My vaguely-defined goal was to create a community of people who shared my interest in the applications and implications of social technologies in organizations. Throughout the remainder of 2009, in addition to growing my own group, I was also an active participant in several other related groups that helped me learn more…Continue
Added by Courtney Hunt on May 20, 2015 at 9:09am — No Comments