This was a question asked of me earlier in the week. The answer is simple- you can’t. Everyone who has anything to do with sales, with recruiting, with dealing in relationships between staff and customers all have their own way of achieving the end result.  For them to use my moniker, they would have to take a really long walk in my shoes, and see things through my eyes.  I am fortunate to have really good people around me who respect my opinions and are extremely open with theirs. We…

Common names are a bitch. I should know as I have one, and have spent the majority of my adult life saying "I'm sorry, thats not me" or "I rented what?? I don't think so.." An interesting fact is some people look to common names as a badge of anonymity;  that the more obscure the name, the more you stand out as an individual.  This of course, can't be further from the truth. Individuality is what you make of it because its the individual who makes the mark, not the name.  How many of us have…