How?  By applying mobile optimisation to your email campaigns

 

Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…

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If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…

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Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…

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First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

• You do if you want Google and its peers to value the content and give it authority when rating your page in search results
• You do if you want to engage…

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So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…

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Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…

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I just watched the HBO documentary Hard Times Lost on Long Island.  This was a 1-hour documentary profiling a few unemployed individuals living on Long Island and I highly recommend everyone watch it.  It should be required watching for anyone working in HR.  I watch movies to escape.  I want…

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by John Long

OMG! As most everyone in the staffing industry heard on Thursday, October 21, 2010, Bond Adapt out of the U.K. acquired VCG out of Atlanta. For the staffing industry here in the U.S., this is the biggest Staffing Software M&A news in years. In…

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Chris Anderson's The Long Tail: Why the Future of Business is Selling Less of More describes how shifting technologies create opportunities for some businesses and ruin others. It turns out that when we have unlimited access to everything for nearly free we purchase more niche products and less blockbusters. How has the Long Tail influenced the job market?



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