According to Business.com, 75% of consumers determine an organization’s credibility simply on their website design. Before you have a chance to wow visitors with your accolades and accomplishments, you have likely already lost them if your digital façade is outdated and uninviting. But simply…Continue
With the increased use of Internet and smart devices, a new form of marketing has evolved that has proven…Continue
Added by Anjali Dixit on December 14, 2016 at 8:30am — No Comments
Let your brand and website dominate the World Wide Web by taking into consideration the SEO tactics found on this book.
Added by James Ruesch on August 11, 2016 at 10:00pm — No Comments
Recruitment process sustainability is becoming a key focus for many companies, but this topic has only started to take hold in the last few months. In the past, the recruitment industry has focused on simply filling current positions as quickly as possible, without paying much attention to…Continue
For as long as I have been in the recruitment industry we have relied on advertising jobs to attract candidates. I started using social media 6 years ago to help attract talent. I believe the evolution of social recruitment is bringing about a step change in our industry and this will mean…Continue
Added by Iain Hamilton on February 15, 2016 at 6:30am — No Comments
Bagels and holes. Hugs and kisses. Tom and Jerry.
It appears there’s a new force in the world of powerful twosomes - a yin and yang so perfect, you’ll be surprised you’ve not thought of it already.
The pair in question…Continue
Added by Nina Cresswell on November 25, 2015 at 8:00am — No Comments
I have seen a number of great articles recently discussing the importance of the marketing function to the recruitment industry. The nature of recruitment has evolved and recruiters must treat candidates as businesses treat their best customers, engaging at every point of the ‘buying cycle’ and not just when they are ready to buy, or in this case, change jobs. As one article describes it, trying to place a candidate who is already looking to move jobs…Continue
Proving that a billion-dollar evaluation isn't everything, this week it emerged that super-startup, Snapchat, is just like any other company when it comes to finding and recruiting top tech talent.
For these guys, too, the struggle is real.
Luckily for Snapchat, they have some seriously…Continue
There is a paradigm shift in marketing. If the marketers of earlier centuries were to return to earth today, they would be mesmerized by how information, communication and technological advancements have transformed how marketing is done. Digital marketing is the new way of doing business.
Added by Jenny Richards on January 31, 2015 at 2:00am — No Comments
Although at first glance I get what they’re going for, it’s an attempt to set their ad apart from the rest, and for that I can appreciate the effort. However, what I don’t think recruiters realize is the back-end implications they are opening themselves up to that can seriously handicap…Continue
Added by Justin Miller on July 8, 2014 at 9:00am — No Comments
Last week, I highlighted that Google Glass has been appearing in job ads as demand is increasing for candidates that can work on the technology or perform duties with the device. Google Glass…Continue
According to Business Insider, e-commerce is capturing a larger share of retail sales than ever before. Media, sporting, and hobby goods and electronics and appliances account for the largest percentage of online retail sales. BI expects these categories to experience steep increases in sales between 2014 and 2020. Is this…Continue
Added by Ashley Zito Rowe on May 15, 2014 at 9:00am — No Comments
HRmarketer software analyzes more HR marketplace data than anyone else. Every day, this includes tens of thousands of HR- and benefits-related tweets, Facebook updates and LinkedIn updates, as well as 5,000-plus new articles and blog posts.
Consider this a bonus prediction, but keyword laden lead paragraphs in content marketing will continue to be the only original content most B2B marketers write in 2014. Or do you think rhethorical questions to drive engagement constitutes original content?…Continue
Search Engine Marketing
Rich Peterson wants you to market your jobs on search engines. Rich says you’ll reach six times more potential candidates than Monster, Hot Jobs, and CareerBuilder combined.SEM is a powerful force that should lie at the core of your recruitment strategy.
Paid search - such as advertising job opportunities and driving traffic…Continue
On Wednesday, the big news at Talent Connect was that LinkedIn had gone mobile. But mobile access wasn't the only upgrade that LinkedIn's Recruiter product received, although this one received very little fanfare: recruiters who occupy a LinkedIn Recruiter seat can now post status updates directly onto…Continue
For more thoughts on recruitment marketing analytics, check out our post “Why the Time for Talent Analytics in Recruitment is NOW”.
When you look to build a metrics & analytics strategy, what…Continue
Recruitment marketing comes in all shapes and sizes, but what does it really say to candidates when an organisation goes the extra mile?
Examples of this can be seen in the following job advertisements. As you look through them consider what impression they would give you as a potential candidate……Continue
Added by Laura Purt on July 3, 2013 at 7:00am — No Comments
Why (you ask with that perplexed look on your face) Maren, WHY would I need to make friends with the marketing pros at my company?