All Blog Posts Tagged 'Marketing' (62)

How to Use Marketing Principles to Improve Employee Satisfaction

If you run or own a business, then making sure your employees are happy is one of the most important things you can do. Without happy employees, your profits will drop and it will be harder to get the customer base you want. Make sure to use every tactic available to you to get the most out of your employees every day. It’s easiest to apply principles you already know, so here are ways that marketing principles can help toward that…


Added by Devin Caldwell on March 14, 2018 at 6:11pm — No Comments

5 Coaching Strategies Companies Should Adopt to Retain Their Customers

Customer retention is an important part of any business because it keeps your old and new customers coming back for more. When customers see this, they tend to believe in the genuine interest of the company and to keep them engaged.…


Added by Jeremy Sutter on February 1, 2018 at 12:32am — No Comments

What Your Next Marketing Manager Needs to Know

If you are a hiring manager or entrepreneur running your own company, it can be a hassle to hire the right people into your company. After all, you want to make sure you are making the right choice and not putting someone into position…


Added by Devin Caldwell on January 12, 2018 at 4:31pm — No Comments

4 Businesses Strategies That Help Recruit Customers And Keep Em

5 Ways to Attract and Retain Customers

Customers are hard to find, and after you have found them, it is even harder to retain them. As a business owner, your primary concern should be to keep all the customers that you have managed to attract to your business.…


Added by Jeremy Sutter on November 29, 2017 at 3:43pm — No Comments

Help with the Unemployment Problem and Start Recruiting New Employees

As a business owner, you are in a position to affect change in your local economy, particularly its unemployment rate. By recruiting new employees, you're not just reinvigorating your company with new blood, but also improving the economic state of your…


Added by Harper Harmon on November 21, 2017 at 10:00am — No Comments

Recruiting the Best Candidates for the Job

When you are hiring for a certain position at your company, you want the best possible candidates for the job. Often, it is difficult to find people who are qualified to work in certain positions, but even still, it can be difficult to find candidates who even know…


Added by Harper Harmon on October 10, 2017 at 1:14pm — No Comments

8 Recruiting Website Mistakes that could cost you BIG

According to, 75% of consumers determine an organization’s credibility simply on their website design. Before you have a chance to wow visitors with your accolades and accomplishments, you have likely already lost them if your digital façade is outdated and uninviting. But simply…


Added by Adam Appleton on March 7, 2017 at 3:30pm — 3 Comments

How to build a successful Digital Marketing Business?

With the increased use of Internet and smart devices, a new form of marketing has evolved that has proven…


Added by Anjali Dixit on December 14, 2016 at 8:30am — No Comments

Unfair Advantage Over Competition

Let your brand and website dominate the World Wide Web by taking into consideration the SEO tactics found on this book.

James Ruesch's Secrets to Unfair Advantage Over Competition

Added by James Ruesch on August 11, 2016 at 10:00pm — No Comments

How sustainable is your recruitment strategy?

Recruitment process sustainability is becoming a key focus for many companies, but this topic has only started to take hold in the last few months. In the past, the recruitment industry has focused on simply filling current positions as quickly as possible, without paying much attention to…


Added by Iain Hamilton on February 23, 2016 at 4:30am — 1 Comment

Are you a recruiter or a marketer?

For as long as I have been in the recruitment industry we have relied on advertising jobs to attract candidates. I started using social media 6 years ago to help attract talent. I believe the evolution of social recruitment is bringing about a step change in our industry and this will mean…


Added by Iain Hamilton on February 15, 2016 at 6:30am — No Comments

Why HR & marketing should join forces to attract staff

Bagels and holes. Hugs and kisses. Tom and Jerry.

It appears there’s a new force in the world of powerful twosomes - a yin and yang so perfect, you’ll be surprised you’ve not thought of it already.

The pair in question…


Added by Nina Cresswell on November 25, 2015 at 8:00am — No Comments

Why Engaging Content, Engages Job Seekers

Engaging content, engages job seekers

I have seen a number of great articles recently discussing the importance of the marketing function to the recruitment industry. The nature of recruitment has evolved and recruiters must treat candidates as businesses treat their best customers, engaging at every point of the ‘buying cycle’ and not just when they are ready to buy, or in this case, change jobs. As one article describes it, trying to place a candidate who is already looking to move jobs…


Added by Enigma People Soultions on May 19, 2015 at 4:02am — 1 Comment

Snap Judgement: Why Snapchat is Bang on the Money with Latest Recruitment Tactic

Proving that a billion-dollar evaluation isn't everything, this week it emerged that super-startup, Snapchat, is just like any other company when it comes to finding and recruiting top tech talent.

For these guys, too, the struggle is real.

Luckily for Snapchat, they have some seriously…


Added by Maura McElhone on April 21, 2015 at 12:00pm — 1 Comment

Career in Digital Marketing; A paradigm shift in marketing

There is a paradigm shift in marketing. If the marketers of earlier centuries were to return to earth today, they would be mesmerized by how information, communication and technological advancements have transformed how marketing is done. Digital marketing is the new way of doing business.



Added by Jenny Richards on January 31, 2015 at 2:00am — No Comments

The Death of Superlatives in Job Ads

Although at first glance I get what they’re going for, it’s an attempt to set their ad apart from the rest, and for that I can appreciate the effort. However, what I don’t think recruiters realize is the back-end implications they are opening themselves up to that can seriously handicap…


Added by Justin Miller on July 8, 2014 at 9:00am — No Comments

Demand for Wearable Technology Skills Grows

Last week, I highlighted that Google Glass has been appearing in job ads as demand is increasing for candidates that can work on the technology or perform duties with the device. Google Glass…


Added by Ashley Zito Rowe on July 1, 2014 at 9:30am — 6 Comments

How Will Retail Beat Out Other Industries for E-Commerce Talent?

According to Business Insider, e-commerce is capturing a larger share of retail sales than ever before. Media, sporting, and hobby goods and electronics and appliances account for the largest percentage of online retail sales. BI expects these categories to experience steep increases in sales between 2014 and 2020. Is this…


Added by Ashley Zito Rowe on May 15, 2014 at 9:00am — No Comments

What Media Properties Does the HR Marketplace Mention Most on Twitter? The Data Says…

HRmarketer software analyzes more HR marketplace data than anyone else. Every day, this includes tens of thousands of HR- and benefits-related tweets, Facebook updates and LinkedIn updates, as well as 5,000-plus new articles and blog posts.



Added by Mark Willaman on March 25, 2014 at 1:30pm — 2 Comments

Recruit Like a Marketer: 5 #Marketing Hacks to Try

Jim Durbin said it best when he said, “Recruitment Marketing is the New Black”.  We’ve got it down when it comes to making the applications roll in. In fact, it is not uncommon to hear about companies receiving hundreds of applicants per position.…

Added by Raj Sheth on February 17, 2014 at 8:30am — 1 Comment

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