All Blog Posts Tagged 'Optimization' (25)

Making a Business Case for the Candidate Experience

Today, I’ll be at the #DICETRU event in Boston talking about the candidate experience.  It should be a tremendous event with great practitioners and thought leaders.  My discussion will be on the whole gamut of the candidate experience and hope the discussion will take a mind of it’s own towards the needs and thoughts of the audience.  As everyone knows, it…

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Added by Chris Brablc on November 12, 2013 at 10:11am — 1 Comment

5 Recruitment Marketing Articles of the Week 7.27.13 to 8.2.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about lost dogs, recruitment’s evolution, social recruiting, passive candidates and sourcing certification.

Now on to the articles.  Here are the articles that interested us this week (in no particular order),…

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Added by Chris Brablc on August 2, 2013 at 4:03pm — No Comments

The Career Site and ATS Job Application

This blog post is bred out of a lot of conversations I’ve been involved with in the past few months around the Career Site and the overall candidate flow into the ATS application.  I hope it helps you think about how these two resources flow together and the difference between the two.  Also feel free to check out our White Paper on Career Site Optimization,…

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Added by Chris Brablc on July 25, 2013 at 11:30am — No Comments

5 Recruitment Marketing Articles of the Week 6.29.13 to 7.12.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article you’ll be getting 2 weeks full of content and we’ll be talking about hot corporate recruiting trends, micro-videos, mobile candidate experience,…

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Added by Chris Brablc on July 12, 2013 at 10:30am — No Comments

Candidate Experience: Why should we care?

If you are in the recruiting profession, it’s hard to get away from the candidate experience.  It’s one of those hot topics right now that everyone is talking about.  You go to recruiting conferences and you here speakers talk about the importance of treating candidates better (i.e. “As…

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Added by Chris Brablc on July 10, 2013 at 11:30am — No Comments

Defining the Candidate Experience

If you are a recruiting organization and looking to improve your candidate experience, I urge you to apply for the Candidate Experience Awards.  This will be a great way to learn new techniques and benchmark your candidate experience against the industry’s best.

It’s no secret that recruiting organizations are becoming more cognizant of the candidate…

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Added by Chris Brablc on June 26, 2013 at 2:17pm — No Comments

A few interesting ways to use Mobile in Recruiting

As the way that we interact and engage evolves so will your recruitment marketing strategy. From social to SEO, you need to embrace different ways of attracting and engaging with candidates looking for your employment opportunities.  Nowhere is this more true than mobile which represents a growing medium for which candidates access, research and engage online.

Getting mobile into your recruitment…

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Added by Chris Brablc on June 6, 2013 at 1:37pm — No Comments

Be a Good Doctor with your Employer Branding

I was talking to a colleague about messaging the other day and he had a really good analogy that I wanted to share in thinking about how and what you communicate with your target market.  He mentioned trying to be a “good doctor” when you are creating messaging and deciding on what to communicate.

Here’s the concept.  A good doctor won’t tell you all the degrees he or she has on their wall, what they studied in medical school or the latest medical research they published but they will…

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Added by Chris Brablc on April 25, 2013 at 11:30am — No Comments

5 Best Recruitment Marketing Articles of the Week 2.23.13 to 3.1.13

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about career sites, candidate experience, people analytics, Valve and social recruiting.

Also, here is…

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Added by Chris Brablc on March 1, 2013 at 10:57am — No Comments

The Value of Optimizing your Career Site/Job Postings (with Stats)

A lot of folks talk about the value of performing Search Engine Optimization on your job postings, but very rarely do we get the chance to see actual statistics regarding the benefits.

In order to get an accurate read on the performance of an SEO project, we first need to gather the current performance data to use as a benchmark for the "Before" statistics. To do this, establish the list of keywords you want to optimize for and run the queries through the Google search engine. You may…

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Added by Larry Engel on February 13, 2013 at 11:00am — 1 Comment

6 Career Site Mistakes you may be doing today

 

With the information boom, candidates expect employers to provide them with the necessary information in order to make an informed decision on their careers.  And while this happens via social recruiting, conversations with employees and information found on the internet (whether that’s sites like Glassdoor or message boards), a lot of the impression that candidates have for your organization can be gathered through your Career Site.  And in many cases, it represents your…

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Added by Chris Brablc on January 29, 2013 at 1:30pm — 2 Comments

Part 4: Talent Network Campaigning and Engagement

This is the third post in a series on Talent Networks.  You can view the other posts here:

Part 1: What is a Talent Network?

Part 2: Developing a Talent Network Strategy

Part 3:…

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Added by Chris Brablc on January 15, 2013 at 3:07pm — No Comments

Part 3: Building a Talent Network

This is the third post in a series on Talent Networks.  You can view the other posts here:

Part 1: What is a Talent Network?

Part 2: Developing a Talent Network Strategy

 

In our first post,…

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Added by Chris Brablc on January 9, 2013 at 11:36am — 1 Comment

A Few Recruiting Resolutions for the New Year

With the New Year, it’s about time we got to announcing our resolutions.  If you are like me, I always look at the New Year as a chance to improve and with that come the forming yearly goals for myself.  For 2013, in addition to the usual get in better shape and career oriented goals, I’ve reflected on some personal and overarching recruiting industry goals that I hope can be achieved.

 

Here are some of my resolutions for 2013:

Personal Resolutions

For myself…

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Added by Chris Brablc on January 3, 2013 at 12:11pm — No Comments

All I Want for Christmas: Recruiting Edition

With Christmas only a few days away, I figured it was a great time to get my wish list together for 2013.  But this year it’s not about toys and gifts but more so about the ideas and strategies that I hope catch on in the new year.  Ones that I think can help recruiting organizations derive more value out of the resources they have and in turn recruit more qualified talent into their organizations.

 

So without delay, here are the 10 things I want to see recruiting…

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Added by Chris Brablc on December 20, 2012 at 10:15am — No Comments

What is a Talent Network? – Part 1

This post is the first post on what will be a series of posts on Talent Networks and how to use them to create value in your recruitment strategy.

Over the last year, I’ve heard a lot being thrown around about Talent Networks and Talent Communities and it is a strategic trend that is gaining steam among recruiting circles.  For this post, I wanted to take a step back and really define what Talent Networks are and aren’t and focus on the value that they can provide to both…

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Added by Chris Brablc on December 12, 2012 at 11:41am — No Comments

What’s your recruitment metrics story?

Recently, I had the distinct pleasure to listen to three of our clients speak about their recruitment strategies at the Taleo World SIG this past week.  What really hit me is that each organization had their own unique story to tell about their recruitment marketing strategy.  One spoke about their need to innovate despite internal restrictive compliance and regulations.  Another spoke about their focus on…

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Added by Chris Brablc on September 13, 2012 at 1:16pm — No Comments

Mobile Recruiting: Sourcing Talent from your Phone

Earlier this week, I examined one of the more important topics regarding mobile recruiting, which is how to make your Career Site more mobile friendly. With the two main methods explored being the Smartphone App vs. the mSite.

 

In…

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Added by Chris Brablc on August 9, 2012 at 10:55am — No Comments

Mobile Recruiting: App or Mobile enabled Career Site?

This post was inspired by Keith McIllvaine’s blog post Recruiting on the Move.

 

With the number of smartphone owners rising by the year (by all accounts), it’s not hard to predict that mobile applications are the way that most people will interact with the web. …

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Added by Chris Brablc on August 7, 2012 at 2:48pm — No Comments

3 Recruiting Lessons that we can learn from the MLB Trade Deadline

If you haven’t learned by now, I’m kind of a sports geek.  Not only do I geek out for the NBA Draft but I also find the Major League Baseball trade deadline to be incredibly interesting.

 

It’s at this point in the MLB season that can make or break a team’s playoff chances.  General Managers are currently deciding where their team stands in the playoff race and if they…

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Added by Chris Brablc on July 31, 2012 at 11:10am — No Comments

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