I was talking to a colleague about messaging the other day and he had a really good analogy that I wanted to share in thinking about how and what you communicate with your target market.  He mentioned trying to be a “good doctor” when you are creating messaging and deciding on what to communicate.

Here’s the concept.  A good doctor won’t tell you all the degrees he or she has on their wall, what they studied in medical school or the latest medical research they published but they will…

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Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about career sites, candidate experience, people analytics, Valve and social recruiting.

Also, here is…

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A lot of folks talk about the value of performing Search Engine Optimization on your job postings, but very rarely do we get the chance to see actual statistics regarding the benefits.

In order to get an accurate read on the performance of an SEO project, we first need to gather the current performance data to use as a benchmark for the "Before" statistics. To do this, establish the list of keywords you want to optimize for and run the queries through the Google search engine. You may…

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With the information boom, candidates expect employers to provide them with the necessary information in order to make an informed decision on their careers.  And while this happens via social recruiting, conversations with employees and information found on the internet (whether that’s sites like Glassdoor or message boards), a lot of the impression that candidates have for your organization can be gathered through your Career Site.  And in many cases, it represents your…

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This is the third post in a series on Talent Networks.  You can view the other posts here:

Part 1: What is a Talent Network?

Part 2: Developing a Talent Network Strategy

Part 3:…

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This is the third post in a series on Talent Networks.  You can view the other posts here:

Part 1: What is a Talent Network?

Part 2: Developing a Talent Network Strategy

 

In our first post,…

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With the New Year, it’s about time we got to announcing our resolutions.  If you are like me, I always look at the New Year as a chance to improve and with that come the forming yearly goals for myself.  For 2013, in addition to the usual get in better shape and career oriented goals, I’ve reflected on some personal and overarching recruiting industry goals that I hope can be achieved.

 

Here are some of my resolutions for 2013:

Personal Resolutions

For myself…

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With Christmas only a few days away, I figured it was a great time to get my wish list together for 2013.  But this year it’s not about toys and gifts but more so about the ideas and strategies that I hope catch on in the new year.  Ones that I think can help recruiting organizations derive more value out of the resources they have and in turn recruit more qualified talent into their organizations.

 

So without delay, here are the 10 things I want to see recruiting…

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This post is the first post on what will be a series of posts on Talent Networks and how to use them to create value in your recruitment strategy.

Over the last year, I’ve heard a lot being thrown around about Talent Networks and Talent Communities and it is a strategic trend that is gaining steam among recruiting circles.  For this post, I wanted to take a step back and really define what Talent Networks are and aren’t and focus on the value that they can provide to both…

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Recently, I had the distinct pleasure to listen to three of our clients speak about their recruitment strategies at the Taleo World SIG this past week.  What really hit me is that each organization had their own unique story to tell about their recruitment marketing strategy.  One spoke about their need to innovate despite internal restrictive compliance and regulations.  Another spoke about their focus on…

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Earlier this week, I examined one of the more important topics regarding mobile recruiting, which is how to make your Career Site more mobile friendly. With the two main methods explored being the Smartphone App vs. the mSite.

 

In…

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This post was inspired by Keith McIllvaine’s blog post Recruiting on the Move.

 

With the number of smartphone owners rising by the year (by all accounts), it’s not hard to predict that mobile applications are the way that most people will interact with the web. …

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If you haven’t learned by now, I’m kind of a sports geek.  Not only do I geek out for the NBA Draft but I also find the Major League Baseball trade deadline to be incredibly interesting.

 

It’s at this point in the MLB season that can make or break a team’s playoff chances.  General Managers are currently deciding where their team stands in the playoff race and if they…

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Yesterday, for a presentation I was giving on HR.com on the Candidate Experience, I received a really interesting question from a attendee on Source of Influence:

 

How many touch-points do you need typically for a candidate to apply?

First, it’s a great question.  I’ll be the first to admit, I don’t have enough data to give a definitive answer today but we are striving to understand this…

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The evolution of the Career Site has occurred rapidly over the last decade.  Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities.

Candidates no longer just want a job search for open positions (although that’s a necessity) but they want to learn about your company and culture so they can make an…

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Most recruiting organizations are measuring huge amounts of data in their recruitment marketing process.  From recruitment funnel metrics to Career Site traffic to SEO keywords to source of hire metrics, these organizations have a wealth of data to analyze in order to help them make better recruiting decisions.

To be successful, it’s not just important to make sure you…

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With the rise of the international workforce in many organizations, there has been an increased need for technology to help drive international recruiting results.

 

As detailed in our recent press release, we’ve had a lot of conversations with our customers and prospects about international recruiting and helping them determine their overall strategy. Some of these organizations that have…

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Internet Meeting People and Adjusting to Personalities have been challenging...Everyday there are various challenges being online the best part is you can meet wonderful people daily...This has become the most fun in my life the last few years and the fact money happens to be the draw makes things more intriguing...



The fact I love to write has landed me in positions where it becomes easy to know what a person online is all about...Many say its all about the income and multiple ways… Continue