With the Recruiting Innovation Summit this week in San Francisco, I thought it was as good a time to discuss innovation in our space and discuss how and why it comes about.

I’m not down there but our CEO Mike Hennessy & CSO Scott Fowle are, if you want to get your SmashFly fix.

So let’s get…

Boolean Operators and More Updated!!

So this is an update to my all inclusive list of operators. The update is as of 5/14/13, of course I will have other updates as I find new operators. Why you ask, well as I said below there are always new ones…

Is Fit a deterrent to innovation?

All you hear when you talk to companies is fit, the right fit, fits in with the team, etc. The problem is fit, can and usually does mean ensuring that the people you bring in, are of similar type,…

If your name is Michael Jackson, Leonard Nimoy, Lindsey Lohan or Mark Twain, you might as well skip this article. It doesn't apply to you. 



It may seem rather ironic to some people that I'm talking here about online reputation.…

The stats are scary.





The average cost-per-hire is something like $5,000 USD.…

The time has come to control content, so says Twitter. This month Twitter will be adding new fields to tweet structures on return API calls. What does this mean? It means nothing to 99% of the twitter world however this change will inevitably effect how corporate entities use twitter and it…

Converting a Military job to the Civilian World and more!!

So one of the most difficult things to do is convert a military occupational classification (MOC) or job to a civilian job. It is hard because the MOC’s typically do not carry standard titles, and the…

A lot of folks talk about the value of performing Search Engine Optimization on your job postings, but very rarely do we get the chance to see actual statistics regarding the benefits.

In order to get an accurate read on the performance of an SEO project, we first need to gather the current performance data to use as a benchmark for the "Before" statistics. To do this, establish the list of keywords you want to optimize for and run the queries through the Google search engine. You may…

Boolean Operators Updated!! 

So this is an update to my all inclusive list of operators. The update is as of 1/16/13, of course I will have other updates as I find new operators. Why you ask, well as I said below there are always new ones being…

As a recent graduate myself, I know that it can be difficult to know what you want to do while you’re still in school. I graduated with a degree in English education, and so I prepared myself to teach high school kids about Shakespeare and wear heels everyday so that everyone knew I wasn’t a student. I just stumbled upon…

Gather round, everyone. Uncle Charlie is going to tell you the story of the little meme and how it swam all over cyberspace because people loved it so.

Now, first I have to explain what a “meme” is. A meme is defined by Wikipedia as “an idea, behavior or style that spreads from person to person within the culture.” This was a concept put forth by British evolutionary biologist Richard Dawkins back in 1976 when he described those…

I read recently that Google released a new version of its search app for iPhone and iPad this week. (Yawn.) I scanned the article and read that part of the update included a "siri-killer." (Really?) I downloaded the update and experimented and I must say, LOVE it! (big…

Resume and Profile Search Engine Optimization

Job boards and social media have totally changed the game for job seekers and recruiters.   Understanding search engine optimization (SEO) can give you the upper hand when developing your on-line profile and resume.…

How?  By applying mobile optimisation to your email campaigns

Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns.  These targets may be from your own talent…

If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it!  Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…

Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…

First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

• You do if you want Google and its peers to value the content and give it authority when rating your page in search results
• You do if you want to engage…

So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…