Search engine optimisation involves optimising website internally and externally so that it appears on Google and other search engines for your chosen keywords. The idea is to research and select keywords that potential customers or clients might search including both branded and non-branded phrases.
SEO is difficult because despite there being hundreds of different factors that can help with the success or… Continue
Added by Recruitment Tech on January 26, 2017 at 7:21am —
Let your brand and website dominate the World Wide Web by taking into consideration the SEO tactics found on this book.
James Ruesch's Secrets to Unfair Advantage Over Competition
Added by James Ruesch on August 11, 2016 at 10:00pm —
So, first off: let me say that working at HireClix is like working with a bunch of people you love, all of whom just want to make recruitment marketing better.
Wait: it's not like that. It is that.
Recruitment marketing thunder-buddies for life.
Thing is, we decided it was time to start talking more publicly about the… Continue
Added by Martin Burns on June 30, 2016 at 11:30am —
So last week I wrote about how some seem to feel the usage of tools in staffing and sourcing is un needed. I went on to explain why they are wrong and said I would layout my methodology for determining which tool to… Continue
Added by Dean Da Costa on November 11, 2015 at 2:30pm —
With mobile Internet usage exceeding PC usage Google is taking steps to improve users mobile experience online. On April 21st Google will be rolling out a major change to their search algorithm. The use of ‘Mobile-friendliness’ as a ranking signal will be increased impacting search results in all languages worldwide.
The importance of a mobile friendly website in recruitment isn’t a new topic, with more and more candidates using smart devices to find and… Continue
Added by Mike Robinson on April 15, 2015 at 9:30am —
A recruiter posts a job and wonders, "Are these all the qualified candidates?" On the other side, a job seeker runs a job search and thinks, "Are these all the available jobs?" How does anyone know?
Analyzing Job Postings Against Relevant Searches
One way to see how well recruiters and job seekers find each other is to compare a set of job postings against relevant searches that should return those job postings. I'll evaluate Indeed because they are the… Continue
Added by John P Carty on March 18, 2015 at 2:17pm —
If you are a recruiter and you are not familiar with Indeed's deduplication process, it could make it difficult for job seekers to find your job postings and undermine your recruitment efforts. All too often, Indeed marks job postings as duplicates when the jobs are truly distinct. Fortunately in some situations, you can use better job titles to make sure your jobs are not hidden.
The purpose of deduplication is to… Continue
Added by John P Carty on March 10, 2015 at 4:18pm —
In 2015, any business not using Search Engine Optimisation (SEO) as a tool in its sales and marketing arsenal is lagging dangerously behind. The recruitment industry is no exception: SEO provides a powerful and highly effective way to attract candidates and stay ahead of the curve. With 67% of… Continue
Added by Roxanne Abercrombie on February 24, 2015 at 5:30am —
When preparing your job ad do you think about your intention and strategy? Do you consider whether you want your ad to attract a broad candidate supply with relatable skills or candidates that possess very specific abilities? Do you think about words and phrases your target candidates may be searching for when looking for job openings?
The answers to these questions can determine how your job is listed. If you want your ad to attract a large candidate supply that has related skills,… Continue
Added by Ashley Zito Rowe on September 30, 2014 at 9:41am —
The historic act of headhunting is quite disturbing, yet fascinating. The literal practice of taking and preserving a person’s head after killing them, has advanced from ancient times to the 21st century.
Figuratively, the aggressive nature of the word has carried over to the modern day recruiting industry. In our … Continue
Added by Jody Dugan on July 10, 2014 at 9:30am —
Although at first glance I get what they’re going for, it’s an attempt to set their ad apart from the rest, and for that I can appreciate the effort. However, what I don’t think recruiters realize is the back-end implications they are opening themselves up to that can seriously handicap… Continue
Added by Justin Miller on July 8, 2014 at 9:00am —
“HR should be every company’s ‘killer app.’ What could possibly be more important than who gets hired…” –Jack Welch, ex-CEO of GE
Finding good candidates isn’t hard.… Continue
Added by Raj Sheth on June 26, 2014 at 9:30am —
Today there are more job boards than ever which increases competition for attracting relevant jobseekers. With so many job boards available ensuring your job board can be seen by search engines is vitally important for your job board’s success.
Research has shown that 67% of jobseekers start their job hunt on search engines. Without a well planned and sustained SEO… Continue
Added by Stephanie Mills on June 17, 2014 at 10:12am —
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about threads shaping HR’s future, SEO in 2014, measuring hiring quality, helpful sourcing tools and Microsoft’s employee review system.
Now on to our favorite articles to read this week. Here are the articles that interested us (in no particular order), enjoy!:…
Added by Chris Brablc on November 15, 2013 at 11:30am —
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about software feelings, engaging tomorrow’s workforce, employment branding, A/B testing, sourcing and semantic SEO.
Also, a reminder. The Candidate Experience Awards are accepting applications for this year’s awards… Continue
Added by Chris Brablc on June 21, 2013 at 11:29am —
With the Recruiting Innovation Summit this week in San Francisco, I thought it was as good a time to discuss innovation in our space and discuss how and why it comes about.
I’m not down there but our CEO Mike Hennessy & CSO Scott Fowle are, if you want to get your SmashFly fix.
So let’s get… Continue
Added by Chris Brablc on May 15, 2013 at 10:38am —
Boolean Operators and More Updated!!
So this is an update to my all inclusive list of operators. The update is as of 5/14/13, of course I will have other updates as I find new operators. Why you ask, well as I said below there are always new ones… Continue
Added by Dean Da Costa on May 14, 2013 at 3:54pm —
Is Fit a deterrent to innovation?
All you hear when you talk to companies is fit, the right fit, fits in with the team, etc. The problem is fit, can and usually does mean ensuring that the people you bring in, are of similar type,… Continue
Added by Dean Da Costa on April 12, 2013 at 8:40pm —
Ongig believes that one day all job pages will have live interactivity such as a comments/chat feature.
First off, it’s a great experience for the candidate — they get their questions answered (questions that often aren’t answered in a standard job posting).
But it’s great for internal recruiters too — especially for search engine optimization (SEO). Hundreds of candidates Google you and your team and jobs and the more content/text there is on your…
Added by Jason Webster on March 26, 2013 at 8:30am —
If your name is Michael Jackson, Leonard Nimoy, Lindsey Lohan or Mark Twain, you might as well skip this article. It doesn't apply to you. Continue
It may seem rather ironic to some people that I'm talking here about online reputation.…
Added by Michael Wright on March 9, 2013 at 8:30pm —