With Christmas only a few days away, I figured it was a great time to get my wish list together for 2013. But this year it’s not about toys and gifts but more so about the ideas and strategies that I hope catch on in the new year. Ones that I think can help recruiting organizations derive more value out of the resources they have and in turn recruit more qualified talent into their organizations.
So without delay, here are the 10 things I want to see recruiting…Continue
Added by Chris Brablc on December 20, 2012 at 10:15am — No Comments
This post is the first post on what will be a series of posts on Talent Networks and how to use them to create value in your recruitment strategy.
Over the last year, I’ve heard a lot being thrown around about Talent Networks and Talent Communities and it is a strategic trend that is gaining steam among recruiting circles. For this post, I wanted to take a step back and really define what Talent Networks are and aren’t and focus on the value that they can provide to both…Continue
Added by Chris Brablc on December 12, 2012 at 11:41am — No Comments
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about media strategies, social recruiting, RPO’s, trends affecting HR and Career Site SEO.
In case you missed it hear…Continue
Added by Chris Brablc on September 14, 2012 at 9:28am — No Comments
Recently, I had the distinct pleasure to listen to three of our clients speak about their recruitment strategies at the Taleo World SIG this past week. What really hit me is that each organization had their own unique story to tell about their recruitment marketing strategy. One spoke about their need to innovate despite internal restrictive compliance and regulations. Another spoke about their focus on…Continue
Added by Chris Brablc on September 13, 2012 at 1:16pm — No Comments
How? By applying mobile optimisation to your email campaigns
Any business that needs to attract active or passive candidate talent to jobs or talent pools has or will at some time run a range of targeted email marketing campaigns. These targets may be from your own talent…Continue
If you do not know this already, then let me remind you and if you do know, I hope you are actually doing something about it! Correctly promoting job advertising content via your career site and other online channels represents your best opportunity of attracting accurately matched, active…Continue
Do you really need to worry about mobile search?
Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…Continue
Added by Martin Shaw on September 5, 2012 at 6:03am — No Comments
Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about social recruiting metrics, beginning your social recruiting journey, some cool LinkedIn features, careers page fails and Career Site Optimization.
Here are the articles that interested us this week (in…Continue
Added by Chris Brablc on August 31, 2012 at 12:57pm — No Comments
Added by Martin Shaw on August 31, 2012 at 12:02pm — No Comments
So why are so many career site owners still not maximising on this opportunity?
A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.
From the analysis of their clients, recruiters needed to…Continue
Added by Martin Shaw on August 30, 2012 at 2:16pm — No Comments
Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing. Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors. You will have determined who these…Continue
Added by Martin Shaw on August 29, 2012 at 1:30pm — No Comments
Within a given recruitment marketing strategy, you will be crafting and sharing a number of recruitment messages and content that aim to provide value to your overall recruiting performance. From your job ads, to your Career Site landing pages to your email campaigns, your organization will be interacting with candidates consistently through the messages you produce from a recruiting perspective.
And while job ads are the most talked about form of messaging that people talk…Continue
Added by Chris Brablc on August 14, 2012 at 1:01pm — No Comments
Earlier this week, I examined one of the more important topics regarding mobile recruiting, which is how to make your Career Site more mobile friendly. With the two main methods explored being the Smartphone App vs. the mSite.
Added by Chris Brablc on August 9, 2012 at 10:55am — No Comments
This post was inspired by Keith McIllvaine’s blog post Recruiting on the Move.
With the number of smartphone owners rising by the year (by all accounts), it’s not hard to predict that mobile applications are the way that most people will interact with the web. …Continue
Added by Chris Brablc on August 7, 2012 at 2:48pm — No Comments
If you haven’t learned by now, I’m kind of a sports geek. Not only do I geek out for the NBA Draft but I also find the Major League Baseball trade deadline to be incredibly interesting.
It’s at this point in the MLB season that can make or break a team’s playoff chances. General Managers are currently deciding where their team stands in the playoff race and if they…Continue
Added by Chris Brablc on July 31, 2012 at 11:10am — No Comments
Yesterday, for a presentation I was giving on HR.com on the Candidate Experience, I received a really interesting question from a attendee on Source of Influence:
How many touch-points do you need typically for a candidate to apply?
First, it’s a great question. I’ll be the first to admit, I don’t have enough data to give a definitive answer today but we are striving to understand this…Continue
The evolution of the Career Site has occurred rapidly over the last decade. Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities.
Candidates no longer just want a job search for open positions (although that’s a necessity) but they want to learn about your company and culture so they can make an…Continue
Added by Chris Brablc on July 10, 2012 at 9:42am — No Comments
Most recruiting organizations are measuring huge amounts of data in their recruitment marketing process. From recruitment funnel metrics to Career Site traffic to SEO keywords to source of hire metrics, these organizations have a wealth of data to analyze in order to help them make better recruiting decisions.
To be successful, it’s not just important to make sure you…Continue
Added by Chris Brablc on June 26, 2012 at 2:30pm — No Comments
Recruiting is not just a quality game but it’s a numbers game as well. For any large to medium size organization recruiting is a continuous cycle of engaging and trying to find that right candidate for an open position.
Unless you have a dedicated sourcing team that proactively goes to find candidates that fit your organization, you are most likely relying on a recruitment advertising strategy of trying to reach the right candidates. With these initiatives, you are really…Continue
Added by Chris Brablc on June 14, 2012 at 1:02pm — No Comments
I’ve been writing a lot on about the candidate experience over the past several weeks and one question I’ve been getting a good deal is “where should I start?” I tend to throw out a lot of things you can do to improve about the candidate experience and realize that it would be helpful to focus on a few that I think are some of the most important.
And while I think…Continue