Do you really need to worry about mobile search?

Over the last five years people using search to find stuff on their mobile device has gown five times its size and this year if we look at Mobile Search spending "Mobile search spend in the U.S. increased 333% in the second quarter of 2012…

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing, social recruiting and anything else in the recruiting space. In this article, we’ll be talking about social recruiting metrics, beginning your social recruiting journey, some cool LinkedIn features, careers page fails and Career Site Optimization.

Here are the articles that interested us this week (in…

First ask yourself the question; do I really need irresistible content on my career site pages and for my online marketing?

• You do if you want Google and its peers to value the content and give it authority when rating your page in search results
• You do if you want to engage…

So why are so many career site owners still not maximising on this opportunity?

A respected peer technology company and one of the US's top online recruitment marketing solution providers, Jobs2Web, have recently published some very interesting data regarding their client base. This data relates to the success ratios of the various sourcing channels their clients use to direct hire in to the company.

From the analysis of their clients, recruiters needed to…

Let's assume you have spent your money wisely and purchased a content management platform (like ours - sorry it needed to be said) that is technically compatible with the needs of Google and its peers in terms of page indexing.  Then the next thing you must get right is the linguistics you add to the site, that matches the linguistic styles of your ideal visitors.  You will have determined who these…

Within a given recruitment marketing strategy, you will be crafting and sharing a number of recruitment messages and content that aim to provide value to your overall recruiting performance.  From your job ads, to your Career Site landing pages to your email campaigns, your organization will be interacting with candidates consistently through the messages you produce from a recruiting perspective.

And while job ads are the most talked about form of messaging that people talk…

Earlier this week, I examined one of the more important topics regarding mobile recruiting, which is how to make your Career Site more mobile friendly. With the two main methods explored being the Smartphone App vs. the mSite.

In…

This post was inspired by Keith McIllvaine’s blog post Recruiting on the Move.

With the number of smartphone owners rising by the year (by all accounts), it’s not hard to predict that mobile applications are the way that most people will interact with the web. …

If you haven’t learned by now, I’m kind of a sports geek.  Not only do I geek out for the NBA Draft but I also find the Major League Baseball trade deadline to be incredibly interesting.

It’s at this point in the MLB season that can make or break a team’s playoff chances.  General Managers are currently deciding where their team stands in the playoff race and if they…

Yesterday, for a presentation I was giving on HR.com on the Candidate Experience, I received a really interesting question from a attendee on Source of Influence:

How many touch-points do you need typically for a candidate to apply?

First, it’s a great question.  I’ll be the first to admit, I don’t have enough data to give a definitive answer today but we are striving to understand this…

The evolution of the Career Site has occurred rapidly over the last decade.  Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities.

Candidates no longer just want a job search for open positions (although that’s a necessity) but they want to learn about your company and culture so they can make an…

Most recruiting organizations are measuring huge amounts of data in their recruitment marketing process.  From recruitment funnel metrics to Career Site traffic to SEO keywords to source of hire metrics, these organizations have a wealth of data to analyze in order to help them make better recruiting decisions.

To be successful, it’s not just important to make sure you…

Recruiting is not just a quality game but it’s a numbers game as well. For any large to medium size organization recruiting is a continuous cycle of engaging and trying to find that right candidate for an open position.

Unless you have a dedicated sourcing team that proactively goes to find candidates that fit your organization, you are most likely relying on a recruitment advertising strategy of trying to reach the right candidates. With these initiatives, you are really…

I’ve been writing a lot on about the candidate experience over the past several weeks and one question I’ve been getting a good deal is “where should I start?”  I tend to throw out a lot of things you can do to improve about the candidate experience and realize that it would be helpful to focus on a few that I think are some of the most important.

And while I think…

Two weeks ago, I had the pleasure of traveling down to New Orleans for this year’s Jazz Fest.  It was my first time down on the Bayou and it exceeded even my loftiest expectations.  The people were friendly and food was excellent but most importantly the music was downright incredible.  The best of which was a concert I saw at the famous Tipitinas by a band named Galactic (which was probably the best concert I’ve ever been to.)  I’ve…

Yesterday, I had a brief but great conversation with Kyle Lagunas on Candidate Experience (which he’s going to be tackling on his awesome blog over the next few weeks).  We talked about some cool things organizations are doing as well as major problems that exist in the industry with regards to Candidate Experience.

What became apparent in the conversation, however, was that we…

Much has changed in the candidate experience since the early internet and classified ads days. Not only is it easier to track and capture recruitment metricsfor all the recruitment sources you use but from a candidate viewpoint it’s becoming less and less straight forward.

Let’s take a look back.  Early on when candidates apply it was a very linear process.  A candidate…

With the rise of the international workforce in many organizations, there has been an increased need for technology to help drive international recruiting results.

As detailed in our recent press release, we’ve had a lot of conversations with our customers and prospects about international recruiting and helping them determine their overall strategy. Some of these organizations that have…

When building and fleshing out your Career Site, it’s important to keep Recruitment SEO principles in mind.  Your organization needs to determine how to create the best process for leveraging the right keywords and pages to make sure your job distributioncampaigns and landing pages “get…

Well actually ‘How’ I made CPL being the most visited recruitment agency web site in the country is not that exciting. The site has a really good SEO since my second job is SEO Consultant: www.SEOConsultant.ie and I managed to get a really good inbound links to it. So no wonder other agencies are using CPL.ie as a sample site when defining what do they need on their next web site. Recruitment trainers are showcasing the features of…