Like the artwork on the walls of your home or office, most people eventually stop noticing the details that surround them. That is why saavy manufacturers, such as Coca-Cola and Pepsi, periodically repackage their products to ensure they keep our interest.

Your prospects and clients will stop paying attention to the details of your business unless you repackage what you do from time to time. This includes marketing materials, questions asked, websites, talking points, blogs, and…