Scott Wintrip's Blog Posts Tagged 'The Value Process' (1)

The Value Process

The simple directions promoting the value of rinse and repeat, as printed on shampoo bottles everywhere, increases the amount used and garners manufacturers of personal hygiene products billions of dollars. This is just one of many simple and sustainable marketing processes in use across the globe. From bartenders actively upselling premium drinks to Southwest Airlines’ low-cost, high-value Early Bird check-in fee, smart sellers of products and services leverage consumers’ hunger for added…

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Added by Scott Wintrip on October 22, 2012 at 8:52am — No Comments

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