Like a predator disguised as an ally, there are numerous people out there posing as buyers who will consume your time and energy, leaving you with zero ROI for your effort. Yet, salespeople keep going back to these same people, over and over again, engaging in the irrational belief that it will somehow be different, this time. Yes, procurement, vendor relations, HR, and other influencers and gatekeepers are part of the buying process and must be treated with respect. However, it is unethical…